4 Reasons Explaining Why Video Marketing is Here to Stay!

Consumers raised their online video engagement by 96% in 2020, and 9 out of 10 viewers indicated they preferred to see more videos from brands and companies. In fact, by 2022, it is expected that the average person will spend 100 minutes each day browsing online videos. More than 99 percent of marketers who use video marketing believe they will continue to do so in 2022. And 96% of consumers say they will either raise (67%) or maintain (29%) their habit. Additionally, when audiences watch a video, they absorb 95% of the information, contrary to only 10% while reading text articles.

Is your mind swirling with confusion after reading the stats? Well, in a nutshell, video marketing is a hot trend, and you have to hop on it for the sake of your digital business. Here are five reasons to help you understand why-

Importance of Video Marketing Services

Helps in Humanizing your Brand

We're sorry to break it to you, but your items are undoubtedly bland. That isn't to suggest they aren't good products; it's just that individuals outside your organization might not be curious to hear about them immediately. One of the most crucial issues you should clarify with yourself is how you want customers to feel when they purchase from — or work for — your business. Making consumers feel at ease is a significant stage in convincing them to engage with you. All in all, building trust is essential.

Visual material will always be able to link people more than written stuff. The development of YouTubers as entrepreneurs backs up this claim: YouTube's popularity surged as people discovered that producing educational content assists them to build a stronger bond with their audience. It was inevitable that brands would use the same approach for their benefit. They want to make online video content that humanizes their business and builds a connection with their viewers. People are more inclined to buy the product when they are emotionally motivated.

Helps in Improving your Conversion Rates

Conversion rates can rise by up to 80% when well-placed video data is combined with a smart video marketing scheme, but it requires more than just generating appealing video ads to drive conversion. For starters, including a video on your website's landing page will increase the length of times visitors dwell on your site. Once you've piqued their curiosity with exciting material, they'll be more inclined to explore the entirety of your website.

Your video may be occupying the prime real estate area on your website without even producing sales or profit if you don't use video conversion rate optimization (CRO) tactics. One such CRO technique is to add clickable links to make your video interactive. You may create hotspots that allow viewers to click on specific areas of the video that shall take the user to the product page.

Helps in Making your Content Digestible

Articles that are too long might do you more harm than good. Even if you were to present all the essential information and key details, there is such a thing as too much-written content that ultimately gets monotonous. This insight comes in handy as nowadays, people have a short attention span. This issue gets resolved by video content quickly. You give the visitor a way to learn what to expect before they read the content by delivering vital themes of the article or piece in an easy-to-digest video format.

Video is the only sort of content that fosters successful multi-channel participation. It's engaging, easy to understand, and, most importantly, it conveys information faster and more precisely than any other media content. The need for video marketing among businesses, large and small, has risen substantially over the last decade, and it's only destined to surge even more.

Helps in Making your Content More Memorable

Simply put, video content is straightforward to remember. Why? Human beings are visual creatures. When your viewers can see and experience your narrative, it can assist them in understanding you better. Any form of content that is visually enriched is more unforgettable. The competition for your target audience's concentration is more demanding than ever before, with consumers spending more time on the web than ever before. You're already almost there if your content lives up to your brand and engages your viewers effectively.

Using powerful, solid colours or snippets that appeal to your target audience's emotions has a significant impact. Make a video that gives consumers something to think about, and your information is more likely to stick with them in the future. Furthermore, if it's emotionally engaging, your video may be shared too.

Lights. Camera. Action!

The first step in developing an excellent video promotional campaign is determining where video fits into your company; the second is determining the most efficient, secure, and seamless delivery method. So, are you ready to hop onto the video trend? Get in touch with a video marketing company now!

Digital Marketing Expert at: Haarway