What kind of jobs can you expect by doing a digital marketing course?

Both millennials and Gen z have one thing in common- they are equally passionate about digital media. The growth of smartphone users and the increasing number of social media platforms have impacted the way people live and also the business sector.

This has resulted in tremendous growth in digital marketing job roles. Along with a varied number of work profiles, this field also promises enormous stability and good remuneration.

Hence, many students seek out established digital marketing institute to kickstart their professional careers. If you are also keen on being a part of this sector, then here are some job roles you can look into.

Digital marketing job roles

With digital marketing, you can explore varied kinds of jobs as per your preference and suitability. One of the essential prerequisites for each of these profiles is that you are well aware of everything happening in the digital landscape.

1. SEO Specialist

Irrespective of whether a company is a start-up or an established organization, it needs a digital presence to promote its products and services. This requires an SEO specialist who can help them establish a good ranking as per the search engine algorithm.

Consumers looking for a product or service type certain keywords in the search engine to find the desired result. For example- you can type Christmas lights into Google’s search box, and you will find everything from stores selling Christmas lights to different ways of using those lights for decoration. If your online or physical store is among the top ten results, then you have a greater scope of pulling traffic and generating sales.

2. Content creator/ manager

The expansion of digital space has created a huge demand for content that is consumed by the masses in various forms. Be it Facebook posts, blogs, or even catchy one-liners or jingles. People love to read stuff that is informative and entertaining.

There is a huge demand for content creators or managers in a digital marketing agency. While content creators work on creating SEO-friendly and interesting content for various digital platforms. The content manager works on creating a proper content plan, distributing it among team members, and also managing the editorial calendar. Their job responsibilities also include understanding client requirements along with keeping the team motivated.

3. Digital marketing specialist

Having a digital presence is a process that requires a digital marketing specialist. It is their job to create a strong digital marketing plan that meets the brand requirement and helps in the promotion of products or services.

Creating a good strategy requires studying the market, understanding the customer demand, deciding upon which platform works best for the client, and also coordinating among the marketing verticals. Even as a fresher you can apply for this role and can later progress to the position of a digital marketing manager.

4. Social Media Manager

Social media has a tremendous impact in the present world as it has strong reachability and can also sway the masses easily. This means as a brand if you have a good social media presence and connect well with the audience, you can easily impact their buying choices.

A social media manager is someone who creates a proper social media strategy for every brand, puts a social media calendar in place, analyses data, and coordinates with the team.

Jaylin is a Staff Writer for Bizmaa focusing on business analytics, business systems, gadgets and other small business news. She has a background in information and communications technology coordination.