Ultimate Guide of PPC Audit for Your Business

Online advertisers want to know how to get more out of their search engine marketing program. And PPC audits are helping them in this regard. Let's take a closer look at the meaning, importance, and work of a contextual ad audit!

What is a PPC audit?

The PPC Audit is an analysis of the PPC program to determine how it can be optimized to get the best return on investment.

PPC is quite complex. Even if you manage your account according to best practices, you may be missing something, especially if you've been working with your account for a while.

Paid search is also changing rapidly. What worked yesterday may not work today.

Besides, there are so many small changes in the PPC Audit Software that there is no need to announce them separately. That's why catching up with Google Ads, Microsoft Advertising, and other ad networks is a lot of work.

Why is a PPC audit important?

PPC audit is important because it helps advertisers correct inefficiencies in their PPC programs, including issues where advertisers may not even be aware that they may be wasting their advertising spend.

Here are some scenarios in which a PPC audit can help:

• The PPC program worked fine, but now I am not getting the same results. What has changed? How do I do it differently?
• Your PPC program delivers great results, but you wonder if you could do even better. What opportunities are you missing?
• You’re just getting started with PPC and are struggling to get good results. What are you doing wrong?
• And the most common: You are still getting traffic but your costs are spiraling out of control.

In all these (and other) scenarios, a PPC audit is the best way to analyze your program and get recommendations for improvement.

How do I audit contextual advertising?

PPC Audit examines and analyses all digital advertising networks to determine how to optimize.

In general, it is best to postpone PPC audits after making significant changes. Ideally, you'd like to accumulate data over several months, as it relies on data to tell the story of what's happening in your account. Significant structural changes in advertising programs can hamper statistics and make data analysis difficult.

PPC audits can vary significantly in-depth and detail and can be classified into two broad categories:

1. PPC Instrumental Audits
2. PPC Comprehensive Audits

Let's take a closer look at each of these categories.

Tool-Based PPC Audits

Tool-Based PPC Audits can be performed internally or by a third-party consultant or institution. These audits often use software audit tools in conjunction with an almost trivial form of human analysis. You will find that this type of PPC audit is most often performed by an agency or consultant to promote PPC management services. They will audit your PPC program for free. It then returns recommendations that we would suggest implementing at normal rates.

Comprehensive PPC Audit

Comprehensive PPC audits are typically performed by an experienced third-party consultant or agency to give you a new perspective on your advertising account. Start with an interview and dive deeper into what drives traffic.

Final Words

So, think carefully about what to achieve when you are opting for a PPC Audit Tool. A free audit may seem like a good deal. But he will not be as detailed or insightful as a person with real experience, expert analysis, and interpretation.