How To Host Your First Successful Live Shopping Event in India

Consumers have been shopping for products from the comfort of their homes for a long time. In the 90s, consumers used to watch television shows on shopping networks and placed orders by calling the number displayed on their screen. In 2021, consumers simply click "buy now" while watching a live stream. While the concept is the same, the process of shopping has become faster and easier. Selling products by showcasing them in a video format has been a popular marketing tactic for a long time. Every entrepreneur and small business has the ability to market their products at par with big brands. All they need is a streaming platform and a device to stream from.

If you want to host your first ever live shopping event, just follow these three simple steps mentioned below:

• Choose a Platform

There are a tonne of streaming platforms in India today. From going live on marketplaces like Amazon to social media platforms such as TikTok, Instagram, Facebook and YouTube. The popularity of live commerce and shopping prompted the rise of dedicated platforms for live shopping app such as Bringin’. In addition to streaming video content that informs users about a product and its features, these platforms enable live shopping online. These platforms are essentially product comparison websites and are a one stop shop to get information about products and brands from industry experts, celebrities and influencers.

• Plan your Content

In order to host a successful live shopping event, you need to plan every detail of the event. From the actual script to backups for technical glitches, you should have everything prepped and ready to go. Some of the important planning pieces to check off your list include writing a script and answers to possible questions, setting up the recording area or background, setting up the filming equipment and completing a trial round to check audio and video as well as keeping the shopping links and discount codes or coupons handy. Another important aspect of the planning phase is promoting the stream - post reminders on your social media accounts to remind your audience of the upcoming stream.

• Go Live

The final step to host a successful live stream is actually going live and enjoying it. Have fun and connect with your audience. Keeping the audience engaged will persuade them to purchase the products. Make sure that you go live at the peak viewing time in order to reach the largest audience. If possible, have exclusive promotional offers, discount codes or affiliate links to incentivise the customer. Provide information about these promotional offers in a post after the live session. Remember to save the live session and make it available for the audience to view it again later. Last but not the least, try to be as original and natural as possible. When you promote products you actually use yourself and believe in, your audience is more likely to be influenced by use and make the purchase.

Bringin’, a streaming platform in India, brings a new way to discover, experience, and make informed buying decisions. It has a vast range of pre-created live streamed content and tutorials which not only offers customers all the information about a product but also credible feedback from expert creators before they actually buy the product. Bringin’ allows customers to experience brands through the eyes of influencers and creators in real-time and understand why they are big fans of a certain product or brand. With live video shopping available at the tips of your finger, bringin’ elevates your shopping experience to a whole new level.

Bringin' is the whole new way of experiencing to e-commerce and get to know your favorite products up close with India's first live stream shopper-tainment platform. Where you can compare your favorite products and buy them online. Download the app n