A Quick Guide To Auditing Your Google Ads in 2022

What is Google Ads

Google ads is one of the largest online paid advertising platforms for businesses to advertise on its many services, brand, and products. Around $150 Billion of ad spend is undertaken by advertisers on the Google ads platform every year. It helps the business reach online target markets through search engine platforms and partner sites. While initially based on text ads that appeared in search engines, Google has now expanded to include display ads, video ads, and app-based advertising. Google Ads now covers the entire ecosystem of the internet. Capable of touching almost every user of apps or websites.

A Google ads audit is an analysis of a Google ads Campaign to determine how it could be optimized to get excellent results & optimal return on investment. Ads audits helps you gain a strong understanding of your campaign performance and where you can improve your campaign. Campaign auditing and analysis will help you optimize your campaign to drive more valuable results for your business. You can change and optimize as per the audit.

Let’s discuss the key points for your Google Ads campaign audit.

Know Your PPC Goals

Reviewing your business and account goals is a key step to make sure you understand what you want to focus on and what’s your objective. There might be diverse conversion goals. Knowing your end goal for the entire marketing campaign.

In case your campaign is underperforming, you should ask a few questions to yourself first.

• What are the goals of Google ads?

• What are your conversion goals for your campaign?

• Have your goals changed?

• Has your target audience changed?

• Are all your campaigns underperforming?

To know your PPC goals – Completely know your business and accounts goals, review your target persons and demographic targets. You should research the search intent and understand how it can connect to your goals and define your metrics.

In case there are discrepancies in your campaign targeting and desired goals, try to sync it first. For example, if you are unsure about your target audience, test a few potential audiences first before selecting one audience and spending massively.

Review Your Ads Campaign Structure and Settings

Your PPC campaign structure and settings are one of the most critical pieces of a successful PPC effort. There are numerous ways to consider structuring your campaigns. The right account structure can help you efficiently manage your campaigns and yield better data for decision-making.

Once you have verified the data you have collected, it’s time start to reviewing campaign settings. You need to go through your account and review all keywords where you are targeting and bids and individual settings.

Read More:

https://www.itpathsolutions.com/a-quick-guide-to-auditing-your-google-ads-in-2022/

Nishant Shah - Lead Marketing Analyst IT Path Solutions is one of the leading web and mobile app development companies.