Top Digital Marketing Trends in 2022

2021 saw a sudden surge in adoption of digital marketing as many businesses started operating online to align themselves with the changing marketing dynamics. As we enter the New Year, new digital marketing trends are emerging. Let’s look at the top digital marketing trends in 2022.

Trends of 2021 That Will Continue in 2022

2021 was also a revolutionary year for digital marketing. The pandemic caused an unstable market climate, due to which many businesses had to undergo several changes to stay relevant and afloat. During this time, some major digital marketing trends emerged in 2021, especially in the B2B marketingand B2B lead generation space.

Let’s look at some digital marketing trends from 2021 that will continue in 2022.

• Optimized Social Shopping: Millennials and Gen-Z spend a majority of their internet time on social media, making it an essential marketing and sales channel. In the previous year, we saw the rise of social shopping, Instagram and Facebook, integrating the shop feature in their platforms.
• Boom of Voice Search: The increasing adoption of smart assistants like Alexa and Google Home have bolstered the use of voice search. A significant share of search queries are voice queries and their number will only increase in 2022 and beyond.
• AI in Digital Marketing: Artificial Intelligence (AI) is one of the most revolutionary technologies in today’s age, and it will continue to change marketing for good. The use of AI in data analytics and marketing management will continue to increase in the upcoming years.

Top Digital Marketing Trends in 2022

Several new trends have also emerged in 2022

Increasing Use of Influencer Marketing

The rise of social media marketing has also led to the rise of influencer marketing among brands. Almost all social media users follow influencers. Partnering with these influencers enables brands to promote their products to an already engaged audience. More brands are realizing the benefits of influencer marketing, and its use will increase in 2022.

Growth of Podcasts

The podcast industry is growing rapidly. Podcasts are audio episodes, and hence, users can listen to them while jogging, commuting, cooking, cleaning, etc. This convenience makes podcasts popular, especially among the younger generation. Podcasts are likely to emerge as a popular marketing channel in 2022.

Video Marketing to Surge

Video marketing has been out there for decades, and it’s expected to explode in 2022. We live in the era of the content economy, where new content creators are emerging daily. Viewership stats on video platforms like YouTube and Instagram are constantly surging. This is creating an opportunity for marketers to leverage video marketing to reach their target customers.

The Wrap

Brands are evolving their B2C and B2B marketing strategies to cater to their customers and outshine their competitors. The trends mentioned above will dominate the marketing space in 2022 and in the near future. We’ll see an increase in the adoption of unconventional marketing strategies and much more exciting and innovative practices.

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