All that you need to know about White Hat SEO and Black Hat SEO

If you are here, reading this blog then you must be very interested to learn White hat SEO or Black hat SEO. Well, before you get to learn the ways to do it, you need to first go over the basics. So, without further ado let’s jump into that- SEO Services Kolkata

First and foremost, what is SEO? SEO Services INDIA

As we all know that, SEO stands for search engine optimization. It is the procedure of taking measures to aid the websites or any piece of content rank higher on the search engine result pages aka SERPs. The advantage of doing SEO is that you will not have to pay anything to see your website or content in a good position. You just need to know the proper ways to see it on the top of the page when someone searches for something related to it.

Let’s give you an example for better understanding; when someone types "Shawarma wrap" into Google, he or she is probably looking for a recipe, restaurant, ingredients to prepare the dish, ways on how to make it. So, if you have written any article about that, then you would definitely want people to find that. For anyone to find your very write-up, you need to rank above all the sites with this recipe. It sounds very tricky, isn’t it? But this is exactly how Best SEO Services Kolkata marketing works. Ranking a site has never been an easy task, but if done correctly then it can do wonders.

If you want your website to be ranked on the first page of Google then you need to understand how search actually works. Therefore, the main goal of this blog is to make you understand the ins as well as the outs of the search so that you can easily optimize your content to rank higher on Google and get more eyes on your posts.

SEO Strategies: White hat Vs. Black hat- Best SEO Services Kolkata

SEO Services Kolkata

You should always play the long-term game as it is completely safe and has the potential to help you reach the zenith. But many people out there do not utilize this method as it is a little time taking procedure. Therefore, they take the quick gains onto something else. That quick gain is termed as "black hat". People who implement this technique use sneaky tactics like link scarping as well as keyword stuffing to rank quickly. It is indeed a short-term way to gain traffic to your website but after a certain point Google will end up penalizing and even blacklisting your website and that means you will never be able to rank your website again.

On the other hand, white hat SEO is the technique to build quite a sustainable online business. If you do SEO this way then you will focus on your human audience. You will give them the foremost content possible and also make it easily accessible by playing according to the search engine’s rules.

Therefore, we can easily conclude that White hat SEO might take time to rank higher in the search engine but then it is definitely the safest way to get a good rank.

The author has vast experience in writing SEO services, SEO services in Kolkata, Best SEO services in Kolkata, SEO company in Kolkata, SEO services in India, digital marketing services in India.