Choose WordPress Theme For Your Website

WordPress is one of the most popular CMS platforms available today and it powers millions of websites all over the world. It’s also a popular platform with web developers and has a thriving development community. This active community regularly churns on new themes, extensions, and plug-ins to aid developers everywhere and help them build excellent websites.

Some business owners have a hard time choosing the right WordPress theme and Top Web Development Companies for their website because they’re spoiled by the choices available. Here are some suggestions that can help you find the best fit for your company:

• 1. Understand Your Branding And Company Design
• Your website is the representation of your brand in the virtual world so you need to ensure the design and fell is consistent with the type of message you want to convey. You should take your time to study your branding and carefully before you look for a WordPress theme that fits your business.
• 2. Free vs. Premium

• We don’t recommend free themes unless you have no other alternative and won’t want to spend more money on your website. Free themes might look pretty, but often are ungainly and affect the efficiency of a website. It’s also very difficult to find a good free theme that will match your brand message and colors. Moreover, free themes aren’t unique and are used on hundreds of websites so your brand won’t stand out.
• Premium themes are of better quality and deliver a more reliable performance. Most premium theme developers will also provide after-sale service and troubleshoot any problems that might occur after you’ve installed theme onto your website.
• 3. Premium vs. Custom
• Premium themes are well-designed and will deliver a good performance but they might fit in smoothly with your brand image. These themes are pre-designed and are flexible enough to suit different tastes and preferences. Because of this, you have to compromise a little on individuality. It’s also very likely that some of your competitors will choose the same or similar looking theme, especially if it’s very popular and well-designed.
• If you want your brand to truly stand out, you should choose a custom-designed WordPress theme. You can hire a WordPress developer to create a theme that uniquely fits your business and branding. You’ll own the rights to the design so your competitors won’t be able to use it without consequences. Unfortunately, custom themes can be expensive, especially if you want something intricate and complex.
• 4. Determine The Budget
• Once you’ve decided whether you want a premium or a custom theme, you need to determine how much you’re willing to spend on the theme. It’s a very important aspect of your website because it’s the first thing your prospective customers will notice after the website is loaded. A great theme is well-structured and attractive and immediately catches the user’s eye. Such themes require some time and effort so they can cost you some money.
• You should ask your web developer for quotes for custom themes as well as premium themes. They’ll ask a few questions to make sure you’re on the same page before they offer estimates for you to consider. This would help you plan your budget and ensure you don’t spend too much on web design.
• 5. Characteristics That Your Website Should Have
• You need to choose a theme that represents your brand and conveys the right message. A great theme would have the following characteristics:

• A great color combination that represents your brand and looks good. You need to make sure your website colors match the logo and branding of your company.
• Elegant and legible typography. The font should match the overall look and feel of the website. Some font look formal and clean while others look curvy and soft but different fonts do convey different moods.
• Clean, modern, and minimalistic layout. You don’t want to distract your audience with the design as they need to focus on the content.
• Beautiful Images. Images say a thousand words and the right images can complete the look of the website.

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