Is WordPress Good For An Ecommerce Website?

WordPress is the most famous preference of CMS (content management system) for websites, both e-commerce, and companies. One-third of websites nowadays are built on WordPress. As an open soured content management system, WordPress authorizes companies to build and manage websites without spending more cost.

At the same time, templates, themes, plug-ins, and extensions provided by CMS assist developers to build customized websites and web applications faster.

But WordPress is no longer designed as a platform for developing web stores and eCommerce sites. When a developer desires to use WordPress to develop an eCommerce application, he or she needs to use a WordPress plugin called WooCommerce. This plugin is also open source and can be used for free like WordPress. Developers can create eCommerce sites with WooCommerce.

Whether WordPress is suitable for eCommerce relies upon your business and your needs. For some businesses, WordPress is a brilliant solution for promoting products online. If you decide a WordPress eCommerce website is best for your business. Let us look at some pros and cons of building your WordPress eCommerce site.

Pros of using WordPress for eCommerce business1. It provides plugins to add eCommerce functionality

The foundation of building a WordPress website is plugins. Plugins assist you to craft a website that has all the functionality you need for your business. If you prefer a WordPress eCommerce site, WordPress offers numerous plugins based on eCommerce. It helps you sell your products on the website.

One of WordPress’s most famous e-commerce plugins is WooCommerce. WooCommerce allows you to:

• Create an eye-catching shop front
• Optimize your pages for search engines
• Customize product pages
• Choose from multiple payment gateways
• Set your shipping options

This eCommerce plugin offers tons of outstanding features to help you turn a WordPress site into an eCommerce store. There are dozens of different plugins you can use to shape up your eCommerce store. Using plugins allows you to choose the functionalities you need for your site.

2. It offers a number of template options

One of the benefits of WordPress is it has a wide variety of templates they offer for building your site. If you choose an eCommerce website that contains your brand’s unique style, WordPress gives a template for it. WordPress has more than 7,000 themes, with above 1,000 eCommerce-focused templates you can use to build your own eCommerce website.

With so many choices available, you can build a customized website that suits your business’s needs. Additionally, these themes are responsive, so customers will have an incredible experience on your site, regardless of the device they use.

3. It’s Search engine friendly

One of the great things about building a WordPress eCommerce website is creating an SEO-friendly website. If you choose people to discover your products when they search for them through a search engine like Google, you want a website that’s optimized to rank. With WordPress, you can enforce plugins to assist your website rank in search results.

You can use a plugin like YoastSEO to assist you to create an SEO-friendly website for your eCommerce store. This plugin allows you to optimize pages on your website to perform well in search engines and drive results. Since your pages are SEO-friendly, you increase the possibility that you’ll rank in relevant product searches and drive qualified prospects to your page.

4. Supports multiple currencies and payment gateways

WooCommerce speeds up customized eCommerce website development by supporting multiple currencies, payment gateways, and delivery options. The support for multiple payment gateways and delivery options helps in attracting clients from various places and countries. Further, it detects a customer’s address using geolocation and displays the appropriate currency, charge gateway, and tax rate. The clients can pay in their suitable currency and tax rate. This can speed up the income of online retailers.

Cons of Using WordPress for eCommerce business

Along with pros, there are cons to selecting WordPress as your eCommerce website builder. Here are some of the drawbacks to having a WordPress eCommerce website.

1. It’s not specifically built for an eCommerce

While WordPress does have plugins to make your website eCommerce-friendly, it’s not an eCommerce website builder. You can create dozens of different kinds of websites with WordPress. Since WordPress isn’t a fully e-commerce-based one, you may miss out on some crucial features you want for your eCommerce store.

You may miss out on these aspects simply because you don’t think of them or don’t know if there’s a plugin available to have that feature. For example, if you didn’t think about getting a plugin for cart abandonment, you’ll miss out on that feature totally because you didn’t install a plugin for it. On an eCommerce platform, though, aspects like that are typically already integrated, so you don’t have to think twice about it.

Missing out on features like this can have an impact on your sales and overall revenue.

2. plugins and functionalities issue

One of the biggest drawbacks of WordPress is getting all the plugins to work. Some plugins may not be well suited with one another, which can create complications when you’re attempting to build your site. If you don’t have experience building a website in WordPress, you may not find a workaround for these problems.

As a result, you may have to forego some elements or use lower-quality plugins, which can negatively impact your business.

3. Security issues

When it comes to security and data privacy, customers have to rethink and redefine their techniques to make sure that everything stays safe. As the most famous CMS, it is naturally the most focused on cyber-attacks. WordPress updates its security measures frequently, so it’s vital to keep on top of updates. The factor here is that you will want to check frequently if any updates are available for WordPress, plugins, as well as themes. If things are not updated, the website remains somehow vulnerable. The regular updates make using WordPress for eCommerce complex and time-consuming.

Before concluding, even pros and cons exist in WordPress, there is a huge demand for this platform. Instead of building an eCommerce website through WordPress, Owning an eCommerce website from a reputed Website developer is the right option.

Conclusion,

If you are looking to use WordPress for your e-commerce business, then you need to take a look at both the pros and cons before thinking about it. We would recommend using WordPress for e-commerce if your product offering is small. Sometimes it may not be the best for helping you create the website you need.

A great alternative to building a WordPress eCommerce website online is investing in eCommerce web design and development services from Trioangle. We have a team of over 150 professionals that can assist you to craft an eCommerce website online that gives everything you want to grow online.

Mark Tyus - Techie content writer. Analysis of the technology and new things in the current technology. Here, I'm here to help you in producing a unique and trendy website for your requirements. Feel free to contact right now.