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Updated Mailchimp Pricing of Marketing, Website & Commerce Platforms 2022

Author: Aashna Khanna
by Aashna Khanna
Posted: Feb 21, 2022
per month

Mailchimp is a marketing automation platform that offers other services like an eCommerce platform that allows you to build a website and run your store online. Here, we have mentioned the Mailchimp pricing of their email campaign platform, eCommerce, and transactional emails charges.

In addition to this, we have also mentioned how much discount you will get and the process of redeeming it.

Mailchimp has three different types of services to offer

(i) Marketing Platform

(ii) Websites & Commerce

(iii) Transactional Emails.

Marketing PlatformFree

The free plan provides you with everything that you need for getting started. This plan will include an email, 1 step automation, helper for killer subject lines. In audience features up to 2000 contacts, sign-up forms, and marketing CRM as well. Further, marketing feature includes integration to social media ads like Facebook ads, Instagram ads, and even landing pages. Since it’s a free version, you will only get 1 audience. However, it will provide you with an overhaul experience of the application.

Essentials

The Mailchimp pricing of the essentials plans is $10.19 USD per month. Apart from all the features and functionality of the free version, you will get A/B Testing, Email scheduling, more multi-step automation, Behavioral targeting, and up to 50,000* contacts per month. In addition, you will be getting more than 100 pre-built interactive email templates and you will also get rid of the Mailchimp branding at the Footer.

Standard

The Standard Mailchimp Marketing plan will cost you $15.21 USD per month. In addition to the features of Free and Essentials plans, you will get a set of different features. For example, you will get Mailchimp Customer Journey Builder, Pre-built Journies with multiple starting and branching points, Retargeting ads, social media post scheduling, Personalized product recommendations, dynamic content, etc.

Premium

This is the enterprise-level plan of Mailchimp. Here, you will get high-end features at the price of $304.29 USD per month. The features you will be getting are Custom-coded templates, Multivariate testing, unlimited audience, up to 200,000 contacts per month, etc. And the best thing is if you ever get stuck using this platform then there are various support channels available like 24/7 email support, prioritized phone support, live chat, Mailchimp’s knowledge base, and marketing glossary.

Websites & Commerce

Mailchimp provides a no-code platform for building customized websites. The websites build via this platform are mobile-friendly as well. With the help of this, you will be able to sell online and also manage the orders in an efficient way.

Free

In the Free plan, you will get features like appointment scheduling through the website, SEO tools, visitor analytics, a free Mailchimp domain, etc. In the free version, you will not get the 24/7 live chat support instead, you’ll get email support but for the first 30 days only.

Also, on all websites and commerce plans, you will also get the free marketing features of Mailchimp. Apart from that, Mailchimp will charge 2% on every transaction as well.

Core

In addition to all the features of the free plan, you will get an option to connect a custom domain and live chat support. And the transaction fee is also lowered down to 1.5% per transaction. The price of this plan is $10.08 per month.

Plus

This is the best plan if you receive a bunch of orders through your website because the transactions fee is just 0.5% per order. The price of this plan is $29.24 per month.

These transaction fees are non-refundable and all the payment is done via Stripe Payment gateway. So please make sure to read their user guidelines and charges as well.

Transactional Email

For those who don’t know, transactional emails are sent to customers when they complete a certain action like password reset request, email verification, feedback emails, etc. Most of the time, these are automated and sent to customers in large numbers.

For such emails, there is straightforward Mailchimp pricing. As you can see in the screenshot below the number of emails you send in a month and their pricing.

Mailchimp Discount

  1. Two Factor Authentication Discount: You can simply get a 10% discount if you implement 2 FA on your Mailchimp account. For this, you can use Google Authenticator or any other SMS verification process.

  2. Non-profits and Charity Discount: Mailchimp offers a 15% discount to all non-profit organizations and charities, for this you need to contact the billing department and verify your organization.

(Mailchimp pricing updates at the beginning of every month, so the price mentioned here may slightly vary from the actual price.)

About the Author

I am Aashna Khanna working at Outright Store that delivered advanced SuiteCRM and SugarCRM extensions to a wide range of clients who belong to different industries like Real Estate, Healthcare, Retail, etc.

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Author: Aashna Khanna

Aashna Khanna

Member since: Jul 21, 2021
Published articles: 5

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