Why Integrating Video Marketing In Content Strategy Is Useful?

There remains no reason to deny that currently we are experiencing a shift in the method content marketing is delivered. Facebook and Instagram have also seen the rise of the "Stories" and with time the evolution of them. These stories have been helping the brands to deliver messages to their audiences. There had been a time when long pages of texts dominated content marketing that has now shifted to adopting video marketing in content strategy that is fun.

In this article, we will discuss all the trends of the future that are revolving around video content marketing and the ways your brand can capitalize on all of these growing trends.

Reasons To Consider Integrating Video Marketing In Content Strategy

A recent study has revealed that 83% of marketers trust that video marketing is becoming more and more important for reaching and engaging new audiences. Amongst the millennial audiences, two thirds of the social media users have reported engaging with a brand after watching a video that has been posted on their social media handles. It can be seen that video marketing has reached its phase of maturity and all the indications suggest that it will keep on dominating for a couple more years.

Most of the contemporary consumers want to be entertained. They prefer to watch videos that are personalized to their interests rather than scrolling through the long texts or messages in their inbox. In fact, the recent surveys reveals that more than 50% of the consumers are interested in watching videos from the brands that they support.

When this is done correctly, video content possesses the potential to make an excellent addition to the existing marketing strategy that you apply. As per the 2019 survey of the business owners, 66% rank video as the most effective form of the content for their digital marketing strategy.

Two factors in this case serves as the ladder to success for the video marketing strategy such as:

• Our mobile devices are continuously becoming increasingly video-oriented.

• The videos are most popular amongst the younger set of population.

Ways To Integrate Video Marketing In Content Strategy

Are you looking forward to integrating videos into your content marketing strategy? Before you start filming some digital video content, there are a couple of formats for the video that are highly engaging.

• Company Culture

This is considered as a slice of life introduction video of the workplace environment and culture. This kind of video needs to be within 1-3 minutes in length. This kind of video is used on the jobs or careers page as a latest video marketing trend. You may also use it on your custom profile in Indeed so that the applicants might check out how great your company culture is.

• Interviews

Interviewing an expert from your niche and posting the video on your website will be a great initiative. For this, you would want to come up with a list of people you want to interview and that are popular in your niche. Next, you have to send them an email requesting an interview. This is a win-win situation for both of you as on one hand you are getting a video with unique insights as a means of content marketing while the interviewee gets exposure.

• Product Descriptions

Demonstrating a new product feature and its use cases in just a 30-90 second social content video is very helpful. Your social media handles in the YouTube and Instagram platform are hungry for these things. You need to make sure that all the videos that you produce are professional as it can impact the brand value directly. You might have a bit of begginerish feeling while doing the interviews but that must not happen with the product introduction videos. You need to aim for perfection while shooting the product videos.

• Webinars

An educational video conference on Google Hangouts can help you in growing prospects of your sales funnel. Each webinar must be within 10 to 60 minutes. Webinars are very potential for educating the clients and presenting a new product with its features and usefulness. These webinars can also permit you to answer via live session the most frequently asked questions about your brand, products and also aids in showcasing your expertise and authority.

Is Video Marketing Right For You?

Video marketing in digital marketing is an integral part. With the boom in video marketing, it is not irrational to think that video content is probably a bubble. Nevertheless, analysis suggests that video is a growing market for the tech savvy brands that are looking forward to appeal to a younger audience. Superior reach, increased conversion rates and the capability to personalize are the three key selling points of video marketing. By incorporating video marketing in content strategy you will be able to capitalize on this growing medium and hence engage your audience long before your competitor does.

Pattern Drive Private Limited is a leading digital marketing agency in India offering services in Online Reputation Management (ORM), Search Engine Optimization (SEO), Cybersecurity, Database Management and Data Recovery.