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5 Popular Ways to Increase Website Traffic

Author: Adam Collins
by Adam Collins
Posted: Mar 05, 2022

In the business world, every small and big size business only needs more customers or more leads. One popular and most used way to do this is to get more site traffic. The small business websites that do not have their websites are trying to have this so that they can get a better number of qualified leads by optimizing web traffic.

If you are looking to find new ways to increase website traffic and make new strategies for the same, then this post is for you. The algorithms of search engines like Google and social media keep on changing and for 2022 what do you need to do to get web traffic known here.

In today’s post, we are going to discuss the popular ways to get website traffic by small or medium-sized enterprises. The ways that are discussed here are the most adopted ways by the business organizations for 2022 to increase their site traffic. Let us know and explore one by one here.

Key Performing Areas

1. Role of Content Marketing to Increase Website Traffic

Content marketing is the process to create, publish and distribute several types of content to reach a large audience. Content is imperative for every type of marketing tactic. So, nowadays it is known as content marketing tactics. Content creation is not sufficient that should have high quality and readability.

The published content must be able to rank higher by providing the complete answers to users’ queries that he/she searches on Google. It has been seen that the sites that publish more than 15 posts in a month can receive more than 3.5 times of traffic in comparison to those that do not publish more than 4 articles in a month.

Experts recommend posting regular content on your website and knowing what your audience is looking for. In this way, the sites can increase organic traffic to their sites.

2. Paid Advertising

Website traffic can be easily increased through paid advertising either through Google display ads or social media ads. However, before opting for the paid ads you should set some goals and budget rather than spending tons of money on paid searching.

For example, if you are opting for PPC or pay-per-click ads then try to start a campaign only along with a few other ad groups. For an ad campaign choose the keyword that you want to target the most. If more than one keyword has been used for PPC then it is also possible that one keyword may be performing well for clicks and conversions but the other may be by only creating a good impression.

Paid advertising is one of the popular ways for both social media and digital marketing tactics.

3. Active Social Media Pages

Social media platforms are capable to take you to the right audience. The website traffic can also be increased by optimizing the website reach through social media platforms. Depending on the type of social media platform you can increase the site reach like of Facebook like platforms you can share infographics or small posts.

However, for Instagram, you can use video marketing or post images. You can also reach your customers by replying to their messages or tagging them. The use of relevant hashtags can also increase the reach of your post. You can also tag the influencers who can be interested in your post or service. You can encourage people to click on your post link.

4. Backlink Exchange

Backlink exchange is also a popular way to increase website traffic. There can be many ways to exchange the backlinks. You can reach out to the relevant sites in the same service and offer your additional resource and content. You can also offer any mutual benefit to exchange the backlink and offer a new and relevant post to them.

Some clients can also get agreed to exchange backlinks or social media post exchange. When businesses get the right partner to exchange the backlinks they get better site traffic. Businesses can reach the right platforms and ask for their content promotion.

5. Performing Keyword Research

The inclusion of relevant keywords can high perform site content. The keywords should be used organically not like stuffed into site content. The relevant keywords should be used throughout the content like in meta descriptions, site URLs, or anchor tags. Some popular tools can be used to find the right keyword for the website.

The tools like SEMrush, Moz, Ahrefs can be used to find the relevant keywords for the site. You can know the used keywords by your competitors and know their pay-per-click that can help you in designing the keyword strategy as well. However, if you will take the help of any website-builder platform with a promotional service then they can also help you in identifying the issues and resolving them timely.

Summary

Businesses can expect and see an instant increase in website traffic over time if they adopt the latest tactics to increase website traffic. However, some tactics that we have discussed above like backlink exchange or paid advertising may take some time to show the result, through social media marketing you can instantly track your customer’s feedback and reach them.

Here keyword research is the centric step so all other ways to increase website traffic revolve around this. Small businesses should try to keep pushing their marketing strategies for service promotion.
About the Author

WebsFB provides a great opportunity for small businesses to make their online presence in a budget-friendly manner. Moreover, they can either design their website on their own or can ask for expert assistance.

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Author: Adam Collins

Adam Collins

Member since: Oct 12, 2021
Published articles: 23

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