Keynote Speaker John Livesay - Storytelling as a Sales Tool

Since the development of language, storytelling has been a vital tool in how information is passed on. We look to stories to invigorate us, to teach us, and to connect with each other. We often don’t hear the word stories and sales used in the same sentence. It is unfortunate because stories are such a vital aspect of our lives. A compelling case study can be turned into an riveting anecdote that highlights your prowess as a sales keynote speaker who is able to launch a team’s capacity to its desired heights.

A storytelling keynote speaker is an expert in their field. As the individual who defines the theme of a conference, a seminar, or workshop, they need to have in-depth knowledge about their area of study. This could be in the form of practical knowledge gained over a number of years, or theoretical knowledge that has been tested and proven successful.

A sales keynote speaker has honed their reputation as a thought leader, and masterfully doles out their expertise in a manner that leaves their audiences motivated, entertained, and inspired to take on their next challenge. Their combination of industry knowledge, and personal experience gives them the relatability that is a crucial quality of charismatic individuals, and instantly connects them to their audiences on an intimate level leaving their listeners wanting for more.

What are the aspects of a good story? To begin, it must have a good introduction. This is the first impression that you give to your audiences. It whets the appetite of your listeners and prepares them for what you are going to say. A masterful storyteller tells their story in a clear, concise, and compelling way. If their story is long winded, then they might lose their audience as one by one, people begin to zone out. A remarkable sales keynote speaker organises their thoughts to answer the question, ‘What problem do I solve?’

In balancing factual industry knowledge with personal experience, a great storytelling keynote speaker isn’t afraid to show their audience vulnerability. It helps to show your audience that you are persistent, adventurous, and possess the capacity to reinvent yourself in different circumstances. You want your audience to feel that you get them, and it's possible for them to achieve the success that you have achieved. You don’t want them to feel as if you are up on a pedestal looking down upon them.