How Google Trends Helps with Keyword Research

As an online business owner, you are certainly aware of the importance of using the right keywords to drive positive search engine optimization ("SEO") results. However, your SEO efforts will fail spectacularly if you cannot identify the right keywords used in industry-specific search queries.

Thankfully, Google Trends makes keyword research a breeze. In this blog, we will explore how this free tool can help you do more effective keyword research.

Tip: Hire an SEO firm in New York City to assist you in making the most of Google Trends.

Keyword Search Volume

A particular keyword’s search volume represents the number of times it was used in a search within a specific timeframe. If you can organically include keywords with high search volume in your website content, your website will have a better chance of ranking high in search engine result pages ("SERPs"). When you enter a keyword into Google Trends, the tool shows how user interest in that particular keyword has changed over time. Using Google Trends, you can find search terms that fare well in your niche and effortlessly incorporate them into your content.

Keyword Popularity

When one keyword falls out of favor, another one rises to the top. Therefore, you need to know how long a term has been popular in your niche to make wise decisions. If you avoid this part of keyword research, you make a mistake that could completely derail your SEO efforts. Using Google Trends, you can track the performance of a specific keyword over time. This way, you will be able to tell whether a search term peaked once and then dropped off — or if it is generating long-term user interest.

Unicorn Keywords

Some keywords are difficult to understand. They can give the impression that they do well. However, when you incorporate them in your site content, they have no impact on your SEO performance whatsoever. These are known as unicorn keywords. High-volume search terms with low competition often belong to this category. These short-lived keywords will not help you increase your website traffic — so make sure to filter out these keywords using Google Trends so that you can avoid using them in your content.

Local SEO

When it comes to generating quality leads, you cannot ignore location-based web searches. Start by focusing on the geographical regions where you want your products or services to sell better. So, how do you go about doing that? Simple — use Google Trends to find keywords that work well in certain regions and include them organically into your content.

Trending Topics

SEO is constantly evolving. It is necessary to stay up with changing trends to succeed in SEO. You can find popular search queries in any specific location in the previous 24 hours using the Trending Searches tab on Google Trends. This feature allows you to create content based on themes that are currently trending, which increases user engagement.

Google Trends Predictions

Google Trends not only keeps you up to date on current trends but also allows you to forecast future trends by aggregating existing data. This tool will enable you to identify important keywords and plan ahead of time to increase your website traffic. This way, you will always be one step ahead of your competition.

A Long Island SEO expert can use Google Trends insights to help you develop a successful SEO strategy.

SEO Long Island is a division of Cybernet LLC based in Long Beach, Long Island. We recognize the importance of good SEO to local and national businesses.