Tips To Increase Your Google Ratings and Reviews

With so many options to choose from, the use of Google ratings and reviews is becoming invaluable. Today’s consumers are getting selective when looking for products or services, and they click on the search results very carefully. If they do not find something useful, they immediately bounce off the website. This is why increasing your Google ratings is one of the best ways to keep visitors hooked to your business.

What Is a Google Rating?

A Google (star) rating is the scale from one to five, ranking your business based on your customers’ assessment. Customers have the opportunity to review your business and its offerings in terms of star rating. Where one star stands for poor services, five stars is an excellent rating that makes you appear authentic and increases your search engine rankings.

Why Do Google Ratings Matter?

Positive Google ratings and reviews have numerous advantages. It boosts your online visibility and click-through rate. Potential customers can trust you over your competitors. Moreover, a proportionate mix of positive and negative reviews makes you a proven choice and certainly drives better sales to your business.

Also, no stars and reviews won’t tarnish your reputation. But you won’t appear as experienced as your contender with a 4.7 star Google rating and 60+ positive reviews. It can simply cost you a lot of potential visitors who could have otherwise turned into recurring customers.

How to Increase Google Ratings?

Your Google star rating is like a free ad for your brand. And most consumers make their buying decisions based on this very tool.

So first things first – improve your in-store or online experience to ultimately bolster your online reputation. Some of the tactical moves that convert this experience into public information can include the following:

• Use a review service or software to collect customer feedback and let negatives drown in the sea of positives.
• Remind customers with subtle yet personalized and direct messages on text or email. Make the reviewing experience easy, which merely costs a few seconds.
• Use negative feedback to the best of your advantage. Let your unhappy customers see your genuine efforts in enhancing your services.
• You can further increase your review volume by responding to current reviews. When other customers see your level of engagement, they are also compelled to share their thoughts.

With these simple tips, you can activate the voice of your existing customers and convert the unsatisfied group into a happy one. At Five Star Reviews, we utilize a similar approach to take our clients anywhere from 2, 3, and 4 star Google ratings to a 4.6 or 4.7. If you have difficulty increasing your ratings, leverage our digital solutions to give your business a big visibility boost.

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