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Reasons Why Video Marketing is the Future of SEO

Author: Nik Gallagher
by Nik Gallagher
Posted: Apr 09, 2022

Video marketing has been gaining popularity in recent years, and it doesn’t seem to be slowing down anytime soon. Like infographics, blogs, and other forms of marketing, video marketing is growing more and more in popularity by the day as brands realize that it’s easier than ever to create, manage, and distribute video content through platforms like YouTube and Facebook. So, if you’re wondering whether or not video marketing should be part of your company’s marketing strategy, here are a few reasons why video marketing is the future of Albuquerque seo.

Ready to learn more? Let’s jump right in!

People Watch Online Videos than Any Other Type of Content

But what’s more impressive is that they’re spending more time watching videos than ever before. In fact, according to a research, a person who watches online videos spends over two hours per day viewing online videos! So, in light of these statistics, it shouldn’t come as a surprise that marketers are putting more emphasis on optimizing their videos for search engines.

More Leads and Sales

Google’s major objective is to give their users what they want. People today are getting more and more accustomed to finding content online—but in a format that’s more interesting, interactive, and engaging than just a bunch of text on a screen. That’s where videos come in. This makes them an ideal way to communicate your business message.

Video Will Soon Be the Most Popular Online Format with Viewers

Internet traffic from videos will account for more than 80% of all Internet traffic by 2025. More viewers means more search engine optimization opportunities.

Video Generates More Engagement

Users are more likely to comment, like or share a video post than they are to engage with other types of content. Therefore, if you can generate more engagement on your videos, then you’re at an advantage over other brands. It’s also been shown that videos can keep visitors on a site for longer periods than standard web pages. So it looks like YouTube wins again!

Boost Your Authority in Search Engines

YouTube videos are indexed by Google and YouTube, giving you more opportunities to increase your search engine authority. This allows you to potentially rank higher in search engines when people do searches related to your business. With so many customers finding information through search engines, it’s important that you take advantage of every opportunity for additional exposure.

Videos Stay with Viewers Far Longer

Videos are instantly engaging, ensuring that your audience remembers your message. What’s more, viewers retain 95% of what they hear in a video compared to 10-20% when reading text on a page. What’s more, videos may rank better in search results because they typically get more clicks and engagement than their written counterparts.

As you see, video is the future of SEO, it’s time to start focus on video SEO along with other strategies to rank high and generate more leads.

Need help to generate more leads and rank high in SERPs? It’s a good idea to hire seo services Albuquerque offered by a reputed Albuquerque seo company.

About the Author

Based in Albuquerque,1st In Seo, is a complete Seo and full service digital marketing company that specializes in providing comprehensive Seo and internet marketing services for small and mid-sized businesses.

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Author: Nik Gallagher

Nik Gallagher

Member since: Mar 21, 2017
Published articles: 54

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