12 Features every e-commerce mobile app should have

We cannot even think of a day without our smartphones. With the help of mobile apps, we can do so many tasks that earlier required us to spend time and money. Whenever we download an app, we subconsciously expect it to have certain features that are common in all apps, be it E-commerce mobile apps, gaming apps, news apps, or others.

Let’s see some mobile app features we are so used to, they are a must in all e-commerce

mobile apps.

An easy registration and login process

The registration process for any app needs to be smooth and fast. Most e-commerce mobile apps allow you to register using your email ID or social media account, this should be ideal in all situations. If the registration process takes more time than needed, prospective customers would just quit and uninstall the app.

Quick communication through push notifications

Communicating with your customers is done best with push notifications. Whether you want to inform them about the order status or a newly launched collection, push notifications are the best communication medium that customers trust. What’s more, you get to personalize communication and sometimes allow the customer to control what type of notifications they want.

Easy product sorting and filtering

There could be thousands of products in your e-commerce app. Your app must have easy sorting and filtering options so that your customer can find what he wants easily and quickly. All products should be categorized and sub-categorized for easy sorting and filtering.

Offline use

Many people, especially in the villages, do not have a consistent internet connection. Though limited, offline use of e-commerce apps is possible. Although purchasing any product offline on a mobile app is not possible, customers can browse through a selection offline and purchase them later. This limited offline use could be helpful to you when it comes to marketing and conversions.

Organized Wishlists

A wishlist helps the customer compare prices, narrow down options, select products of interest, and separate products they are interested in. Though many feel a wishlist is an unnecessary feature, it is crucial to help you personalize discounts and promotions for the customer.

Easy-to-understand and brief product descriptions

As the customer views the product virtually, it is extremely important to explain the product succinctly. The better the product is explained, the easier it would get for customers to make purchasing decisions.

Different payment options

Just offering payment through debit or credit card isn’t enough. Each customer has a preference when it comes to payment- besides debit/credit card, you could also offer them the option to pay via Net Banking, Apple Pay, Google Pay, and other payment means.

Delivery alternatives

Your e-commerce mobile app should give the flexibility to let the customer choose from various shipping options. The customer could give either their home, office, or other shipping address for the delivery of their products. This, along with the time taken for delivery is a must for all Mobile apps for E-commerce.

Personalization

There are millions of apps on the Play Store/App Store. To stand out, you have a weapon that can make or break your e-commerce business goals- push notifications. This, along with other personalization options, is what customers would see when they download your app.

Smooth product return procedure

No app owner likes returns. Customers return products for various reasons- the product didn’t turn up as expected, it was damaged, and so on. To maintain your brand’s image and goodwill, you have to design and stick to a customer return policy that states what terms and conditions you would accept returns. This has to be a smooth, transparent procedure that is clearly understood by the customer. A smooth product return procedure would give customers another reason to make a repeat purchase.

Product reviews

Your customer’s feedback is crucial. Let them pour their heart out with a review feature for each product purchase. Reviews are the first thing prospective customers would check before making a purchase. Do make it a point to reply to all reviews, even if they are negative. This shows you care for your customers' views.

Customer support

Customers would need support sometime or the other- this could be helpful in the purchase, queries about the product, or any other updates. Customers look forward to chatting, calling, or emailing someone in case of any queries. This is a feature that helps generate trust amongst the customers.

In the end

An e-commerce mobile app needs to have the above features to survive the cut-throat competition in the e-commerce realm. Not just that, how each feature works is extremely important, as customers judge the service by the ease of use of these features.

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