Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

How A 360-Degree Projection Theater Could Help The Travel & Tourism Industry?

Author: Pacific Domes
by Pacific Domes
Posted: Apr 21, 2022

Immersive Virtual Reality experiences are becoming more popular in the tourism industry. Innovations in this field, such as 360-degree projection theater are creating a new universe for the travel & tourism sector, enabling virtual experiences of places never before visited. By immersing participants in three-dimensional environments, this technology offers a deeper understanding of the tourist destination and an opportunity for marketers to build images and influence consumer decision-making.

Hotels & Resorts

A 360-degree projection theater allows hotels to immerse the customer in their hotel's experience. It will give the customer a full view of what the resort or hotel has to offer that a brochure cannot provide. This tech will allow guests to see what each room looks like while showcasing the hotel's amenities and surrounding area.

For example, when a hotel is located near attractions like amusement parks or museums, it would be easy to create a visual/audio presentation for their guests about those specific areas.

A projection theater will help inform the customer on various aspects of the resort/hotel and encourage them to get more information or book their stay with them. It would also increase brand loyalty and repeat business. Not only will customers be able to see what these places look like, but they will also gain a sense of what it might be like for them personally to visit these places.

Airlines

Airlines can use a 360-degree projection theater to market themselves by showing prospective customers what it is like to fly on their planes and go to the places their planes travel.

For example, a customer may be able to sit inside the projection theater and feel as though he is flying from Los Angeles to Honolulu. Or she may be able to experience firsthand what it is like at various resorts around the world where the airline flies.

Airlines can also use this technology to train their employees more effectively. For example, flight attendants will be able to practice certain handling situations in-flight without being on an airplane.

Travel Agents

A 360-degree projection theater allows travel agents to do more than simply show videos of destinations. They can transport their customers to other worlds by using fully immersive video. Not only does this allow travel agents to demonstrate the sights and sounds of a destination, but they can also highlight some of the unique experiences on offer.

For example, imagine watching a video that places you on top of the Eiffel Tower or allows you to play a round of golf on the greens at St Andrew's. Or imagine experiencing firsthand what it's like to fly through an urban landscape strapped into a harness beneath a helicopter! Travel agents could engage customers in new ways with projection theaters and increase foot traffic into their stores.

Technology to Promote Tourist Destinations

360-degree projection technology has a promising future in the tourism industry. The immersive experience will likely enhance recognition, recall and the likelihood to visit or recommend. This technology can also directly impact experience satisfaction and repeat visitation. With so many applications in experiential marketing and virtual tourism, 360-degree Projection Theater is sure to significantly impact how cities and attractions market themselves.

About the Author

Get ready to host the most epic, exciting, and crowd-drawing event that will boost your sales through the roof!

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Pacific Domes

Pacific Domes

Member since: Feb 25, 2019
Published articles: 6

Related Articles