Universal Event Tracking launched on Bing Ads

Bing Ads has announced the launch of a new web analytics tool called Universal Event Tracking (UET), which provides improved functionality from its existing analytics platform. This will help advertisers to track and define specific goals. Any marketing manager and advertising professional knows the importance of using web analysis and visitor tracking tools to test the performance of their campaigns. The new UET platform will provide a better way for users to track and identify the successes of their campaigns by providing a more detailed analysis of their visitors.

Features

Some of the features used to track campaign success will include a viewer's bounce rate, average pages visited, duration of their visit and the keywords most used to promote the campaign. This detailed information will help marketing professionals make better determinations as to which campaigns are most successful, more cost effective and ultimately what the return on investment is for each campaign.

Another unique feature for Universal Event Tracking will be the ability to track visitors across different devices such as computers or mobile devices. Knowing where and how your customers are engaging with your website, whether it is on a mobile device or tablet, can help you optimize your marketing efforts towards the appropriate demographic.

Implementation

Getting started with the new Bing Ads platform is simple and requires only one piece of code on your website. By pasting a code that is similar to Google Analytics, a comprehensive list of data can be recorded and used to track visitor data. Depending on what your website is trying to accomplish, certain goals can be defined and setup with the new system. For instance, if you are trying to get visitors to sign up for your newsletter, you can create rules within the code that determine what makes a successful conversion. In this case, the objective would be to see what keywords attracted a visitor to your page, how long and what pages they visited and if they signed up for your newsletter. The UET platform will collect and report the various data for you, showing you how visitors are interacting with your website and what may have led to a successful conversion.

The new Bing Ads tool, Universal Event Tracking, is a new and improved system that will allow internet marketing professionals a better way to track their progress. For any pay per click advertising campaign, knowing that your campaigns are providing a good return on investment that can be tracked and measured is important. This campaign and goal tracking tool can help to accomplish just that.

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