Jonathan Stepnitz

A Product Listing Ad (PLA) is different from a standard AdWords ad display. A PLA can include features like an image of the product being sold, a price, a product title, and information about your...

For 2014, Google has included some extensions for you to take advantage of and test.Image ExtensionsImage extensions are still in beta but are becoming very popular for advertisers large and small...

Would you like to give consumers unlimited access to your online content without sacrificing circulation revenue? Do you prefer input from everyday people who patronize your business and from a...

Bing Ads has announced the launch of a new web analytics tool called Universal Event Tracking (UET), which provides improved functionality from its existing analytics platform. This will help...

Microsoft has rolled out its new Bing carousel for local searches, a specialized section of local search results that make it easier for users to find what they're looking for.For example, if you were...

A recent study from market research group Ipsos MediaCT and Google has tracked the effects pay-per-click search ads have on brand awareness in a variety of different industries. Of all of the...