Is WordPress Good For Restaurants?

WordPress was once just a fringe blogging engine. But, today it is a full-featured content management system.

18.9% of the entire web is powered by WordPress

Due to its current popularity, it is just appropriate that restaurants around the world have chosen WordPress as their restaurant website builder.

Reasons for Restaurateurs to Choose WordPress:

Restaurateurs primarily choose WordPress because of its ease of use.

• With a capable developer, WordPress can be used judiciously to create restaurant websites with any design and handle E-commerce transactions.
• They not only look and work well on mobile devices but are also optimized for search engines and social media friendly.
• No coding skills are required to make content changes on a site that is powered by WordPress. Adding a new menu item, making price changes, communicating about a tasting event or other news coverage is as easy as composing an email.
• Content updation can be handled even by technically less-skilled people within minutes – right from the restaurant premises or even on the go.

WordPress offers several free themes and plugins for restaurant website development. This said, it takes the skills of an experienced WordPress developer to create the fundamental design and custom functionality. Only this will help achieve a bug-free restaurant website that enhances user experience. Once this initial setup is established, the restaurant owner can take complete control of the site and avoid spending on expensive updates. Other Reasons Include:

i) Ease of Use:

WordPress is very convenient for restaurant owners as it allows them to manage their constant pages like ‘About Us’, ‘Menu’, ‘Book A Table’, etc. and also their dynamically changing pages like ‘Latest Discounts & Offers’ and ‘Events’. So, if posting is easy, updating is easier. The straightforward interface permits users to simply click and type text in a simple editing window. Formatting this text (changing to Bold, alignment, spacing, etc.) is extremely simple too.

ii) Money Saving:

When a site is not powered by a CMS, updating content requires the intervention of a developer. Every time a change must be made, a developer must be contacted, requested to make necessary changes and wait until those changes are executed on the site. But, WordPress completely eliminates this waiting time.

iii) Maps & Directions:

People searching for restaurants (‘near me’ searches) are primarily looking for the virtual map and directions to the website. By using a WordPress platform encompassing many free and paid plugins, Google and other location-centric services can be easily integrated into the site.

iv) Social Media Integration:

WordPress has several free plugins using which restaurants can automatically include social media share buttons (and much more) to their website. With a single click, WordPress can post updates and announcements automatically on the restaurant’s official Facebook, Twitter or YouTube pages. So, WordPress results in swift social media integration that results in more traffic, more customers and greater profits.

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