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Tactics and Tips to Boost Virtual Event ROI.

Author: Ibentos Virtual Event Platform
by Ibentos Virtual Event Platform
Posted: May 08, 2022

Whether you are a company or brand participating at a Virtual Event, or you are the Organizer of said Virtual Event, one thing will always be your sole purpose behind the Event - high ROI.

ROI, or Return on Investment, is the returns or profit acquired on a particular investment, relative to the investment’s cost. It is expressed either in a ratio (returns to investment) or percentage. In short, it is the profits you earn.

ibentos Virtual Event Platform features are designed from an organizer's perspective to not only deliver an ROI-driven experience, but an experience which is seamless and easy to use, both for you as well as your attendees.

Boosting ROI numbers when it comes to Virtual or Hybrid Events can be done if you strategize along the way. So to make things a bit easier for you, here are a few pro tips and guidelines to help boost your ROI and up your revenue.

Strategize and Optimize your Marketing Plan

Placing Phone calls to your old and previous attendees is a great way to spread the word. You can even send emails, but do not run the risk of letting those do all the heavy lifting. Efficiently use Social Media handles since Social Media Marketing is one of the best and most efficient marketing strategies. Repost the success of your previous events to encourage people to attend your event.

During the Event

Keep forms for you to fill out regarding attendee information and fill in their data so that later on you have a clear sense of which leads to follow up with first and how to get in touch with them, while which ones are not worth your time. This is crucial for driving the ROI of your upcoming events.

Also ensure a smooth connection for seamless interactions, while also having a back-up team for attendee interaction in case you are not available and a tech team for any last minute glitches.

ibentos offers a Live Help Desk for any problems your attendees might be facing, and even assigns you, the organizer, with a Live Tech Team to help you through the whole Event.

Post Events

Send out newsletters, post blogs and keep your followers and attendees posted on your upcoming activities and Events. Maintain the network to facilitate growth, brand awareness and increased participation at your upcoming Events.

Exclusive Content

You can make certain areas and aspects of your Virtual Platform accessible only to attendees that pay or have paid an added amount to their registration fee, making it exclusive.

For example, in the case of a Virtual Product Launch, you can keep the launch and public demo open to all attendees, while also arranging for an exclusive Q&A session about the products with the Company Executives which is only accessible to certain attendees that have paid for that content.

Exclusive Marketing and Branding Opportunities

Create sponsorship packages of varying levels depending on the amount invested by your investors (eg. diamond, gold, silver) and provide special added perks with each higher level.

For example, offering 2 minute ads between the breaks of each session to a diamond level sponsor, or a branding space in the middle of your virtual lobby to a gold level sponsor.

These are great tactics to encourage sponsors and sponsorship sales and boost ROI.

Keeping these insights in mind will help you in making the best decisions for your Event as well as your brand. We hope these tips will continue to remain relevant and useful to you, so drive these into your strategies to drive your ROI through the roof!

About the Author

Ibentos virtual events platform is here to take your virtual events closest to reality. Starting from executing your event,to marketing them to helping you create highly engaging events, ibentos provides a holistic event solution for all your virtual

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Author: Ibentos Virtual Event Platform

Ibentos Virtual Event Platform

Member since: Apr 05, 2021
Published articles: 7

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