Tips to Make Your Google Ads Stand Out

The internet is filled with Google Ads accounts of all shapes and sizes, but it’s important to remember that not all ads are created equal. What works for one business may not work for another, so it’s crucial to be open to trying new techniques if you want your Google Ads campaign to be successful. If you need help getting started, or want to polish up your existing Google Ads account, check out these tips that will make your Google Ads Sydney stand out from the crowd.

1. Define your target audience

Before you start optimizing your ad, you need to know who your target audience is. Are you looking for local customers? Or are you selling a global product that can be shipped anywhere in the world? The answer will determine how and where you place your ads. Do some research and make sure that you know where your customers live, what language they speak, what websites they visit and what types of devices they use when accessing internet content.

2. Decide how much you want to spend

One of your first steps in creating a campaign is deciding how much you want to spend. You can spend as little as $1 per day or as much as $300+ per day, depending on your budget and which campaign you’re running.

3. Select who will do the work

To get started with a successful campaign, you need a Google Ads agency Sydney who will help you choose keywords, set up your budget, and create ads that make sense for your business. Running a campaign without professional help is risky—if it’s not done right, you might be wasting your budget on clicks from people who have no interest in what you have to offer.

4. Determine whether you’ll be doing keyword research

An AdWords agency Sydney can help you select relevant keywords that are most likely to lead to a sale. Before we start writing, it’s important that we determine whether or not you’ll be doing keyword research yourself or if you’ll be hiring someone else do it for you. Remember, your goal here is performance, not spending all of your budget on clicks from people who aren’t actually interested in what you have to offer.

5. Consider what creative assets you have on hand

Consider if you have any existing images that might make your ad pop. If you don’t, think about whether you can create compelling imagery yourself or if you’ll need to pay a stock photographer. It might take a bit of trial and error before you find an image that works with your ad copy.

6. Create an audience persona

Before you decide which keywords you want to focus on in your campaign, it’s important that you know exactly who is going to be clicking on your ads. Create an audience persona that includes age, gender, occupation, industry, income level and other demographic information. Once you have an idea of who will be clicking on your ads, start choosing keywords that relate directly or indirectly to them.

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