Explained! Why Web Development is Better Than a Template Website

As per research, at least 50% of smartphone users visit a company’s websites on their mobiles because they aren’t interested in downloading an app. Also, slow page load speed has been found to be a major cause behind decreased traffic on a website. The stats show the importance of web development in London for your UK business.

Every day, businesses and brands worldwide spend a long time deciding how to redesign and redevelop their outdated websites. And, many of them get confused between a template website and custom development.

Difference Between Templates and Custom Web Development

Templates are free website designs on the Internet that you can use to develop your website. In this, you don’t need to hire a professional designer or a developer to build your website from scratch.

On the other hand, custom web development is the process of creating a website from scratch. Here, you hire an agency for the best website design in London and develop your website as per your requirements.

Does it sound like a website template is better than custom web development? Well, this is not the case.

Disadvantages of Website Templates

A website template may be a cost-effective and time-saving way to create your website, but it comes with many disadvantages.

• Common, Unattractive Design

A template is a free design on the Internet that anyone can download and use for their websites, which means there will be thousands of websites that have the same design. Then, how will your business stand apart and send a message that your brand is unique?

Also, when you choose a template over web development in London, you will have to settle with the design, colour schemes, and fonts that come with the templates, and it means you get a website that doesn’t match your brand’s theme.

• Limited Features

A pre-built template cannot be edited or redeveloped to make it attractive and suitable for your business. Also, you cannot add a logo or choose appealing fonts to attract your visitors. Moreover, you will have to adjust your content according to available space on the template.

• Unresponsiveness

Today, the world has more than 4.2 billion Internet users, and many of them access the Internet on their smartphones. However, a pre-built website template is created only for personal computers. In this case, if a user opens your website from any other device, your site won’t open effectively. This may lead to decreased traffic on your website.

• Outdated Features

Free website templates are there on the Internet for years, which means they do not include the latest technology. When you create your website using these pre-built templates, you cannot add the latest features like high definition videos and gifs to your website.

Benefits of Custom Web Development

Hiring an experienced agency for the best website design in London may be a costlier way to get a website than using templates, but it comes with plenty of benefits that help your business in the long run.

• Unique, Custom Design

When you join hands with a web development agency, you get professionals to create your website from scratch. It enables you to build a unique website with a catchy design. It will be a platform that is not only unique, but it also showcases your brand as a promoter of creativity.

• Responsive

An experienced agency will have professionals who design and develop a website in a way that it opens and functions well on all kinds of smart devices - be it a personal computer, laptop, or a smartphone. In addition, they check for a website’s functionality of different operating systems and browsers.

• Functionality

Contrary to pre-built templates, web development in London gives you full control over your website. From design to colour combination and content, there are plenty of things that you can decide for your website. In this way, you get a website that totally belongs to your business and reflects your style.

• SEO-Friendliness

A professionally developed website not only looks attractive and functional well, but it is also capable of ranking higher on search engines than websites made using pre-built templates.When you hire a website development agency, you can also get the company’s digital marketing services to promote your site online and improve its rankings on Google.

Conclusion

A template may be a cost-effective website development option, but web development by professionals is more affordable and highly beneficial in the long run. So, if you are thinking of building your website, hire the best agency for website development in London, and get a platform that attracts visitors and performs well online.

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