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The Benefits of Labels

Author: Ricardo Pereira
by Ricardo Pereira
Posted: Jun 06, 2022

Labels are usually pieces of paper with adhesive on the back that can be affixed to packages or envelopes to identify the name and address of an addressee.

They may also indicate the name and address of the person sending the mail. Though unnecessary when sending small amounts of mail, mailing labels can be essential and time-saving for people who must send out a large volume of mail.

Depending on what is sent, mailing labels to addresses can include a lot of information. Packages may contain not only address information but also barcodes or other features that allow the contents of the package to be identified.

Some thermal mailing label rolls are used for credit card registers, epos cards, and cash registers.

Some of our labels include words like "fragile" or indicate delivery arrangements while invoicing labels indicate payment of shipping costs.

Typically, anything printed on a company label must adhere to whatever laws or codes exist for the country’s postal service or the shipping company used.

Why should you make use of Labels?

A mailing label can be used simply to detail shipping and return addresses, but there are a variety of other options. If you’ve ever seen a "handle with care" symbol, that’s a warning mailing label.

A mailing label keeps a courier or handler safe while also maintaining the condition of a fragile product through storage, handling, and transit advice.

Labels help to identify many aspects of your package, including its origin, destination, weight, and carrier name. Humans and machines alike use these labels to determine where your package came from, where it needs to go, and what stops it may have made along the way.

Packages without a label may be delayed in transit, delivered to the wrong address, or lost entirely. Any of these scenarios could result in a financial loss or a loss of customer trust, making the shipping label critical!

The advantages of shipping labels:

Using mailing labels has several significant benefits for your company or brand. Specifically, the use of proper mailing labels makes a company appear more professional.

Consider receiving a fragile package with a barely legible label and no fragile warning sticker. If you dropped the package and it broke, the business would be blamed for not providing adequate warning, effectively eliminating any chance of the customer returning.

Address labels also result in fewer missed deliveries, which can only be a good thing for a business. If you’ve recently experienced delivery issues, consider changing and updating your mailing label process.

Invoicing labels can also help to simplify and organize the shipping process, particularly when barcodes are used. In fact, if you want to learn more about the history of barcodes and their role in shipping, we wrote an in-depth piece about it.

How can you customize your shipping label?

Add your company logo:

Including your company logo on the label is a great way to leave your company’s imprint throughout the shipping process.

However, the available space is extremely limited. Because the entire shipping label has been standardized, the label layout cannot be changed. So, you can get the logo printed in several places, such as next to the recipient’s address or in the free space at the bottom of the label.

Make your marketing campaigns visible:

The small space at the bottom of the label is up next. The entire width of the shipping label and a height of about 1? are provided here.

This area can be effectively used to include promotional messages about upcoming discount campaigns or offers, as well as to establish the brand voice.

Messages encouraging people to leave feedback or to post a review about your product on social media are just a few examples.

You can also instruct your recipients to take unboxing photos and insert your company’s social media handles for easy sharing. There is also enough room for QR codes for new products and other promotions.

Change the color of your mailing labels:

You can also change the color of the shipping labels to match your branding. The color of shipping labels does not have to be white.

A variety of colors have been approved for use. Red, blue, green, orange, tan, yellow, gray, purple, and pink is among them.

The print, however, should always be in black. Make certain that your colored labels do not interfere with the legibility of the shipping labels and that the barcodes and text are still machine-readable.

Position Your Label Effectively On The Packaging:

Finally, the position of your Invoicing label on your product packaging can significantly impact the overall appearance of the packaging.

Generally, labels are slapped on the packaging haphazardly, and they frequently ruin the design of the packaging itself.

So, if you don’t want to leave it up to chance or fate where your labels go, especially if you’ve invested in custom packaging, you can also print a spot for neatly pasting the shipping labels.

Final Words:

Labels and other mailing materials can be purchased online from any of the major e-commerce websites.

Crystal Mailing is the leading brand, which offers high-quality shipping materials at affordable prices.

So what are you waiting for?

Don’t wait any longer and buy high-quality shipping labels from Crystal Mailing.

For any help or assistance, reach us at 0161 707 0117.

Thank you.

About the Author

"The performance of a company is based on solutions and problems, if it is a problem, it has a solution! If there is no solution, then it should not be a problem.

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Author: Ricardo Pereira

Ricardo Pereira

Member since: Mar 05, 2021
Published articles: 15

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