Helping You Get Started With GrubHub For Your Restaurant

Any restaurant which joins hands with Grubhub can witness the drastic, positive impact that this online and mobile food ordering platform brings to the business and its management.

While a website for restaurants is highly mandatory to seek advantage from digital food orders, partnering with third party food ordering platforms also helps independent restaurants to augment their existing customer base and sales percentage.

Grubhub Direct for Independent RestaurantsThird-party delivery services across the U.S. had to face severe criticism from several restaurants during and after the pandemic for the skyrocketing commission fees that they charged. In response, these delivery platforms launched several measures to address the concern. Following the footsteps of Uber Eats and DoorDash, Grubhub came up with ‘Grubhub Direct’ – a version that was specifically geared towards the benefit of independent restaurants (the segment that had paid the most as commission fees).

With Grubhub launching ‘Grubhub Direct’ – a great platform for independent restaurants to utilize in order to build their personal online storefronts and secure commission-free food orders.

Grubhub Direct offers restaurants an opportunity to build a professional website, create and promote loyalty programs, process and manage food orders and also gain access to customer databases (customer names, email id, order history and culinary preferences). Using this, restaurants can change the dynamics of business and turn the tide in their favor.

Grubhub Business ModelGrubhub has displayed a stupendous growth since 2004 and also achieved the remarkable milestone of getting an IPO status in 2014. Its growth graph can be attributed to the strategic business model and a revenue generation policy that competitors could not replicate or implement.

The 4-step dynamic model of Grubhub is as follows:

i) Search:A list of restaurants are made available to customers. They choose their favorite food from a restaurant offering the cuisine they are looking for. They make use of the offers and special discounts available on the platform. While placing orders, users can refine the search results by using the location filter.

ii) Place Orders:Once the order is decided, users can complete the transaction by making a digital payment or opt for Cash On Delivery (COD).

iii) Process:Once the customer places the order, Grubhub redirects it to the restaurant chosen. The restaurant accepts the order, prepares the food and gets it packed for the delivery agent to pick up.

iv) Delivery:Grubhub drivers pick up the food from the restaurant and deliver it at the doorstep of the customer.

The success of Grubhub can be attributed to its marketing tactics – making restaurants feel that they are the best menu aggregator and also offering customers an amazing user experience.

The unique and salient features that Grubhub offers to its customers are:

It has forged a partnership with nearly all restaurants in major U.S. cities. This provides customers with a wide variety of food choices.It offers special coupons and discounts to users of various restaurants depending on the agreements and partnerships.Grubhub has in place a robust rating system that places restaurants in an orderly fashion (based on the reviews). Customer reviews are based on the quality of food and their experience.

Grubhub’s technology enhances user experience by informing them about the distance of the restaurant from their current location, food price comparison, delivery fee, and probable waiting time until the order is delivered. Apart from this extensive information, there is also an active 24X7 customer support team to help people in need.

The ‘Pickup’ option on the Grubhub platform facilitates customers to purchase their food from their favorite restaurants without any complications.

Key Statistics Related to Grubhub:Grubhub has experienced a 39% increase in revenue year after year.In 2020 alone, Grubhub generated a revenue of $1.8 billion.Grubhub’s greatest loss, ever since its public launch in 2013, was in 2020. The net loss was estimated at $155 million.Grubhub had nearly 31.4 million active users in 2020. These individuals made use of the app at least once in a month.

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