5 Features Your Business Emailing Services Must Have.

Business emails are under constant threat of cyber attacks. They are the first point of contact for most businesses when they want to liaise with their clients or collaborators. If hackers get access to this information, they could cause massive financial and operational damage to your businesses. So, choose a business email domain that serves your needs well and securing it effectively is as important as getting a good lock for your house door. If you are starting on your business entrepreneur journey, then this guide will help you choose the best business emailing services:

5 Things Every Emailing Service Must Have

1. Easy Pricing

The first thing you need to consider when you are getting an email service provider must be the cost-to-benefit ratio. There are tons of email service companies aside from Google and Microsoft and they can often serve specific companies and their requirements better. What is more important than the price factor is the email security services and features. Your email authentication protocols must be on par with the latest standards and capable of keeping up with the evolving cybersecurity market. These features must also be made convenient to use from the client-side as well. If they are not available you must still have the option to include 3rd party extensions for enhanced email security.

While all of this factors into the pricing when you are making your decisions, you must consider how your specific security needs will be addressed. Ideally, you should have a complete reporting process that can help you see who is using your domain and what kinds of emails are you sending and receiving. This will help ensure your domain safety and also give you control over your overall domain access, visibility etc.

2. Secure Transfer

All online emails work with an email transfer protocol that connects one email server to another. While most email servers now have DKIM and SPF, you also need an additional DMARC configuration on the server to keep complete control over your email service. While secured transfer ensures that your email is not intercepted in simple text format by any person, DMARC ensures that only secured servers are able to receive it. These are both parts of the same equation where you have a safe platform to send and receive emails as well as encrypt the email in transit.

The obvious benefit here is that your business emails get complete coverage. The secure transfer process grants cyber immunity to your digital email platform and ensures it is not exploited by anyone. You can also keep records on all domains that are allowed to use your email services. They will also enable you to track any activity to external servers from your domain. This is a very important advantage for marketers who want to avoid getting their emails trapped in spam hell and get a high CTR.

Also Read: What is Spoofing and How Can DMARC Prevent It?

3. Smart Interface

All business email services work by providing a smart interface that enables you to work your email communications effectively. The idea here is to allow users to intuitively handle emails and navigate between different emailing tasks easily. The interface must also be linked up with the server correctly such that all transmissions are recorded correctly. One of the benefits of DMARC installed on email servers is that it helps in regulating server domain access privileges. The interface must allow users to connect with any help desk assistants or email management services including email security.

There are many benefits of email service interfaces that are intuitively designed. They can sync in with 3rd party apps and enable users to make use of those functions easily. The interface also benefits users when they have to communicate crucial information like suspicious emails and other related activities. This can save vital information from leaking out to external threats or prevent hackers from tapping into a vulnerable emailing system.

4. Additional Services

A lot of business emailing services have additional services like VPNs or anonymization tools that may be of use to certain users. In some cases, these might be part of the native package or an extension purchased separately. This can be a massive benefit depending on the nature of the service and of course, the price it comes at. Further, they can possibly sync up with crucial email security features at the server end like the DMARC solution and provide additional benefits to the company as well.

In some cases, the additional benefits can also hinder with a DMARC setup or these might otherwise not be available on dedicated servers. For such situations, it is always important to understand how server and client-side services will combine with each other and deliver the final value product. Doing this will allow your business to make a smart decision.

5. Privacy Policy

An email service provider’s privacy policy is your touchstone for understanding how secure your business data can be. All ESPs have to get some degree of data from their clients for the sake of improving their services. However, some like Google have an extensive policy that often compromises user data, particularly to 3rd parties. Ideally, the service provider must mention their particular user end policies as well as any DMARC or other server end protocols for securing emails. They should also mention if users can generate DMARC aggregate reports for their benefit and how much control they can exercise over their domains.

How Should You Choose Your Email Service Provider?

Email Services Providers across the internet can offer several benefits to subscribers and users. Most companies should prioritize data security and email transfer safety to ensure they keep total control over their communications. This is important for maintaining domain security as well as ensuring your business is able to make the best use of its domain privileges. Of course, not all service providers can offer DMARC services although it is the most important of server-side protocols. So, we recommend getting external DMARC and email remediation services through EmailAuth, a dedicated suite of apps designed to help your DMARC setup, use and everything else!

EmailAuth Suite is one of the world's best platform for Email Authentication and has been serving customers since the introduction of DMARC in 2012.