What’s the Difference Between Logo Design and Branding?

The general notion is that ‘logo design’ and ‘branding’ are one and the same. Many times, the two terms are even used interchangeably as synonyms. Even though the two are closely related and must work together cohesively, they are very different activities.

Logo design is the act of designing a logo, while branding is the process of building a brand. To understand the difference, it is vital to understand the concepts of a logo and branding.

What is a Logo?

A logo is a graphic design that is a combination of both text and images, that works as the identification of your brand and company. It tends to directly reflect your brand image and values. A remarkable logo design is a crucial step toward the creation of a unique brand identity. A logo is what marketers and business owners use to distinguish themselves in a market with heavy competition.

Elements of Logo Design

Now that we are familiar with Logo Design, let’s check out the various logo elements:

1. Typography

The main objective of typography is to arrange the letters so they are easily legible and visually appealing. Usually, a logo has typography that can range from something that is a monogram styled single letter, to a shortened form of the company’s name.

2. Imagery

Quite often, typography involves graphic symbols and abstract elements of geometry also known as imagery.

3. Colour

The colour of your logo is an essential element of your market identity. Businesses using a coloured logo design can enhance brand recognition by up to 80%.

4. Context

Context is concerned with where the logo designs are going to be applied. The most common places are advertisements, business cards, websites and social media platforms.

5. Static and Dynamic Elements

A static logo means that the graphic symbol remains the same in all places where it is used, whereas, a dynamic logo is one that transforms as per the context.

What is Branding?

Branding can be considered a distinctive practice in marketing that pumps life into your engagement strategies. It is related to what the customer perceives while considering a specific product or service provided by a business or company.

Branding consists of the practical and emotional impressions of customers towards a company. It conveys a ‘gut feeling’ reaction that is incepted in a customer when he comes across your offerings. Branding is the wholesome process of establishing a brand.

Elements of Branding

1. Mission Statement and Vision

These are the two basic elements of branding. A mission statement should be in a few words yet elaborate in meaning and convey the purpose of your company. A vision, on the other hand, is a snapshot of the company’s long term goals.

2. Brand Guidelines

Brand Guidelines are specified in a document in a way that supplements your business goals, makes your brand distinctive, and resonates with your audience. The guidelines specify your brand voice, colour palette, and fonts among others.

3. Logo

A logo is a graphic visual that becomes the distinctive representation of your organization. A logo takes on meaning, reflects emotions, or communicates a specific message only when becomes a crucial part of a larger brand.

4. Website

A website can be considered a digital representation of your brand, where the opportunities for engagement are very high. The website should be attractive while being easy to navigate.

5. Additional Assets

These consist of other collaterals like event flyers, business cards, stationery, packaging of products etc.

The Difference Between Logo Design and Branding

Having understood the meaning and elements of both logo design and branding, it can be inferred that branding is an overall process of instituting the image of an organization or a company. We also know that it involves various elements such as the website, brand guidelines, mission and vision statements to carry out comprehensive branding.

An important aspect of this is logo design, which is an integral component of brand success. Logo design is essentially a visual element that facilitates the visual communication of a business with its customers.

Branding can be considered to be a broader area that includes tangible and intangible facets. It consists of your customers’ emotional reactions when they happen across an element of your company’s branding like its logo, products, website etc.

How can Interics INBrands help with Logo Design and Branding?

INBrands is a part of Interics Designs and is a renowned brand consultancy, brand launch agency and advertising agency in India with over 34 years of experience in this field. A talented team of strategists and graphic designers means that Interics INBrands possesses the expertise and experience to be your ideal branding partner to create effective logo designs, branding and brand launch strategy that kindles brand intimacy with prospects.

When we work on our Integrated Branding Program, we collaborate with the top leadership of our clients to understand the ‘Big Picture’ by developing a strong understanding of what the company believes in, the challenges it faces, and where it is headed towards. This helps us come up with the right brand identity design and brand positioning strategy to increase brand awareness and create brand intimacy. This also incorporates the design of comprehensive and detailed brand style guides/manuals that allow for its usage and adoption across the organization.

In furtherance of Brand Strategy, we also offer Brand Architecture to support future growth and create a Brand Image with a captivating story for the brand that is conveyed through a strong Design Language that creates a deep connection with the customers and increases brand intimacy.

About Interics INBrands

Interics INBrands is a division of Interics Designs - a branding agency in India with over 34 years of experience as a design agency, brand launch agency and packaging design company in India. With a definitive portfolio of clients for brand positioning strategy, startup branding, corporate identity program in India, product launch strategy, creative packaging design, spatial branding and more, we offer the full range of branding services.

Conclusion

Branding can be defined as a process that helps an organization or business cement its wholesome identity with the help of elements such as a website, logo, mission and vision statements. On the other hand, logo design is one of the integral elements of branding and aids in appealing to prospects visually. These two elements need to be complementary and cohesive for the creation of a unique brand identity.

Connect with Interics INBrands for your logo design and branding requirements - visit www.intericsdesigns.com for more information.

If you are looking for the best creative design agencies and advertising agencies in Pune, Mumbai, India, visit http://www.intericsdesigns.com/. Interics Designs specialized in brand identity, marketing communication, exhibitions, space design