Tips to Promote Your Music on Spotify in 2022

Every artist's top priority is to get more exposure on Spotify.

On Spotify, there are many ways to promote your music. Not only that, but you can also design a unique marketing strategy for your music. A well-thought strategy can help you grow your Spotify followers in numbers, get on Spotify Playlists, and use Spotify Ads to promote your upcoming release or new album. Again, much of Spotify promotion can be done via the platform itself, and a few tools are there to help you do this.

Spotify for Artists

Make sure you begin by getting yourself a claimed as well as a verified artist’s profile. You can’t claim the profile simply by uploading your music. A quick solution to this is available at https://artists.spotify.com/. Follow the steps to get started.

Your Spotify for Artists profile can be updated, audio and video ads can be managed, and statistics can be viewed about your music. Find out more in this Spotify for Artists guide. In case you have all this up to date, you can follow some of the tips given below to promote your music on Spotify and build better engagement.

Keep Your Profile Up to Date

It is very important to keep your profile on Spotify up to date. It should clearly indicate that you are an artist. Make sure you use relevant photos in your bio and add links to fundraising activities and playlists. You can also share new or favorite tracks using the artist pick option.

Gain more Spotify Followers

Organic Spotify promotion ensures that your tracks perform well. In other words, the number of your followers increases on a regular basis. Your Spotify followers are probably the main determinant of how well your tracks perform when it comes to organic Spotify promotion.

Following is the key to getting your new release in front of Spotify users. Assume that your followers are subscribers to your mailing list. Before you launch your music out into the Spotify universe, you need to think of a plan to make your music more visible.

There are three main areas of focus:

Release Radar: Based on your favorite artists and your listening history, the release radar curates a weekly playlist of new tracks. You'll probably appear on your fans' release radar playlists if you've managed to get followed by them.

Discover Weekly: Each Monday, this section appears in both the discover section and the home tab of the Spotify app.

New release emails: Spotify also sends these email notifications on Fridays, in which it includes up to 10 new tracks from artists a user follows.

Having a large following is key to a successful Spotify campaign, not to mention your relevance and credibility outside of Spotify. Remember, Spotify is only one part of your brand.

Ways to Increase the number of Followers on Spotify

How do you increase your Spotify followers? You know that gaining more followers is important for your success, but how? The following tips may help:

Follow button on your website: Including the follow button on your website is a great way for people to become followers.

Newsletter in the Email: Email the newsletter to your list of subscribers and invite them to become your followers. Address the benefits. You will be shocked to see how many fans actually don’t use the follow feature.

Spread the word on social media: Share the same message on all of your social media channels. Ask people to follow. Instead of simply sharing your tracks and hoping for plays, ask your fans to follow, share, and like you.

Engaging your audience across all your platforms is just as important as increasing play counts.

The remainder of the article will explore a range of areas that will help you boost your engagement, grow your fanbase, and boost your promotion game.

I'm an article writer with professional background. I'm writing during the last few years on different subjects. The articles that I wrote were published in different article sites.