How To Strike a Balance Between Optimized and Quality Content for SEO

Keyword stuffing is a thing of the past for search engine optimization (SEO), and it is there to stay. It won’t be like fashion trends that make their comeback now and then. As natural language processing continues to prevail, writing for SEO is becoming more and more about producing quality content that satisfies a user’s search intent.

The number of searches that are being processed by Google per day is 8.5 billion (Internet Live Stats, 2022). Within that astounding number of daily searches are hundreds, if not thousands, of people searching for keywords relevant to your business. So naturally, it will be a waste if they don’t find you online. But the question is: How can businesses like yours show up on the first page of search engine results pages (SERPS)?

Before anything else, let’s first define SEO writing and what makes quality content.

What Is Writing for SEO?

It’s the process of writing content in a way that makes it highly readable for search engines. This type of content marketing strategy involves keyword research and content optimization to help your content marketing solutions.

What Is Quality Content?

Informative and resolves conflict; content that adds value to the reader. You do this by keeping your audience’s needs at the forefront of your mind. Here are a few questions you can ask yourself to check content quality:

• Does this answer a question?
• What problem is this solving?
• Is this clear enough?

Your audience’s journey should start with attracting them, then engaging and then delighting them. To produce high converting content, you must learn copywriting for SEO while keeping both humans and search engines in mind. As Rand Fishkin, co-founder of Moz said,

There’s no such thing as "writing for people vs. search engines."

There’s only "writing for people who also use search engines."

Any content strategist who’s an expert at writing for SEO will fully agree with this. However, writing for people who use search engines is easier said than done. Google’s algorithm has not only changed dramatically but is also continuously changing.

Today, most businesses have their own website, and the digital space is more crowded and competitive than ever before. So here are some tips to help you show at the top of the search page results to ace that content quality and reach your content marketing goals.

#1: Every Winning SEO Content Marketing Strategy Begins With Keyword Research

Some people get overwhelmed with the idea of "research," but conducting keyword research isn’t as complicated as often believed. Start by listing down words related to what your business is offering, whether a product or service and then use tools like Google Trends to expand your research. Let’s take a like Thrive as an example and run one of our services on Google Trends.

No, Seo won’t answer the phone. But it will keep the phone ringing. Seo done right will funnel customers to your website and put them in front of your products, services and brand.