4 Biggest SEO Mistakes That Businesses Make (And How to Avoid Them)

While SEO (search engine optimization) can seem intimidating, it does not have to be. A skilled SEO firm will help you make sense of the confusing terms and jargon and build an SEO strategy that works best for your Long Island business.

Here are four common mistakes that businesses make with SEO and how to avoid them:

Not focusing on site speed.

In today’s age, people are impatient. They want what they want, and they want it now. The same goes for the Internet.

Studies have shown that the average person’s attention span is only 8 seconds! So if your website takes more than a couple of seconds to load, you are likely losing visitors. And if you are losing visitors, you are losing potential customers.

Websites that load quickly are not only important for a good user experience, but they are also important for search engine optimization. Google PageSpeed Insights is an excellent tool that will analyze your website and give suggestions on how to make it load faster.

One common suggestion is to optimize your images. This means reducing the file size of your images without reducing the quality. There are many online tools that can help you with this, or you can use Photoshop if you have it.

Trying to rank for the wrong keywords.

Another common mistake businesses make is trying to rank for keywords that are too broad or have too much competition. This can be a frustrating and fruitless endeavor. Instead, focus on long-tail keywords that are more specific to your business. You will have better odds of ranking for these, and they will bring you more targeted traffic.

Neglecting to publish awesome content.

Quality content is the backbone of any good SEO strategy. Why? Because no matter how much money you spend on link building or how many keywords you stuff into your website, if your content is not interesting or valuable, people will click away and never return. So make sure you have great content.

By creating informative, keyword-rich blog posts, you can attract visitors to your site and improve your search engine ranking. However, do not prioritize quantity over quality. Stuffing your content with keywords is also a bad idea — not only will it turn off readers, but it could get you penalized by Google.

Not hiring an SEO expert.

Many businesses try to save money by not hiring a professional SEO firm in New York City and handling their own SEO, but this is a mistake. Unless you have extensive experience with digital marketing and understand how search engines work, you will not be able to optimize your website for search. This will end up costing you more money in the long run as you try to fix your mistakes.

There are a number of factors at play when it comes to SEO: content quality, links from external sites, social media presence, and more. If you do not have the time or expertise to handle your website’s SEO, hire a Long Island SEO experthttps://seolongisland.com/ who can give you tailored advice relevant to your needs.

SEO Long Island is a division of Cybernet LLC based in Long Beach, Long Island. We recognize the importance of good SEO to local and national businesses.