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What is Yield Management and How Can Hotels Benefit?

Author: Nina Paul
by Nina Paul
Posted: Jul 21, 2022
yield management

The hospitality industry uses a yield management pricing strategy to maximise revenue from perishable inventory such as hotel rooms and airline seats.

This tactic is founded on the idea of providing the appropriate client with the right product or service at the right time for the right price. Yield management simply refers to selling the appropriate fitting room at the appropriate price to the appropriate client to maximise revenue in the hotel industry.

Benefits of Yield Management

Employing yield management in hotels has a number of benefits, such as better booking patterns, a better comprehension of booking trends, fewer price errors, and a better proposal of value. Let's examine the advantages in more detail.

Increase Booking Patterns

Through the years, advances in machine learning and sophisticated analytics have altered how people view the hotel industry, enabling yield management to advance. It's important to keep in mind that the true benefit of yield management pricing is that it helps hotels enhance revenues by increasing booking patterns, even when the hotel isn't fully filled. This is important because revenue is generally the top concern for hoteliers. Effective yield management in hotels improves booking patterns, which leads to more guests and higher income.

Eliminate Pricing Errors

Thanks to inventive yield management in hotels, revenue managers and hoteliers may reduce human errors by setting rates based on demand forecasts rather than anticipated booking patterns. By employing technology to automate processes, this management application enables you to bring hotel management into the future. If you have a clear set of data from software integrations, for instance, you may decide the best hotel rates for the time period based on exact facts.

Effective Segmentation of Customers

Market segmentation is a requirement for any business plan, and a strong forecast can help in understanding the subtleties of this segmentation. Additionally, some of these subtleties can be revealed by looking at booking trends and patterns, booking intentions, and guest preferences.

Hotels make money from a variety of visitors all year long, including lone travellers, family units, and corporate visitors. Using this technique, hotels can identify the market segments they are missing out on and modify their marketing plan appropriately.

Understand Booking Patterns

Not all customers are created equally. Some people make last-minute reservations, while others make plans months in advance. If hoteliers have a deep understanding of booking patterns, they can use this type of yield management system to modify pricing in response to booking behaviour. You might, for instance, charge more for last-minute reservations in exchange for lower prices for reservations made in advance, but be sure to cover fixed costs. Currently, hotels charge less during the off-season and more during the busy season. With this variable pricing system, you may still change those charges based on the customer's booking date.

Increase Value Proposition

The value that consumers consider an item to be worth to them is what they are willing to pay extra for in order to have it. Customers are more likely to spend extra during peak season in the hotel sector because the perceived value is higher. You can create this felt value in your customers' eyes by employing a variable pricing structure, encouraging them to make earlier reservations, and using marketing techniques to further this perceived value.

The advantages of yield management vastly outweigh the disadvantages. Again, relying on machines and forecasts leaves room for error, so it's not the best approach. As far as we know, hotels are unable to predict the future, but the right technologies are making it more and more likely. By using yield management pricing strategies, hotels can increase revenue while spending the least amount of money.

Additionally, by securing the best price, customers are willing to pay according to their preferences for booking, and this pricing approach aids in better reaching various segments of the market. This enables hoteliers to focus on bookings that generate revenue rather than those that only cover costs. As a result, a sound yield management strategy can help hotels keep their revenue stream steady throughout the year.

Connecting with RateGain is perfect for Yield Management!

Their platform was specifically created to increase your income as well as the quality of your experience as a property manager. A key component of the RateGain experience is excellent yield management, and they want you to have it.

About the Author

I"m a digital marketing enthusiast who loves to try & eat new dishes. I also love to travel. I also love to explore new tools that can help in improving my work efficiency.

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Author: Nina Paul

Nina Paul

Member since: Sep 05, 2021
Published articles: 4

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