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Online Food Delivery Apps: How they Generate Revenue
Posted: Jul 22, 2022
Online food delivery is decidedly not a new concept, but its popularity has surged over the past few years owing to a variety of factors. This has led more and more companies to consider offering their own food delivery app; however, they find themselves wondering if it is worth it and if there will be ample revenue. The food delivery apps facilitate the delivery of meals from local restaurants or food cooperatives. And, today’s online food delivery apps allow customers to order across a wide variety of establishments with a single tap on a mobile phone.
Well, if you too have been on the fence about building a food delivery app, here are some of the key sources of revenue such platforms offer for your business:
- Commission on food orders: One of the biggest avenues for revenue for a food delivery app is the commission charged on each food order placed via the platform. The commission can be either a fixed charge or a percentage of the order value and you can negotiate different commission models with individual restaurants.
- Giving restaurants a platform: Marketing and reaching the target customers is a must for restaurants, just like for any other business out there in the market. Unfortunately, marketing for restaurants can quickly prove to be an expensive affair, especially considering it typically involves physical hoardings, printing pamphlets, and countless other such fairly expensive marketing tools. This is why restaurants are now increasingly relying on online food delivery apps to achieve the requisite visibility and this is where the scope for earning arises: one can simply charge restaurants a fee for listing their restaurants on your platform and providing the targeted visibility to a considerably bigger audience base.
- Delivery charges: Running a restaurant is, of course, no cake walk and adding delivery services to the mix only further complicates matters. This is why a growing number of restaurant owners simply turn to online food delivery apps and tap their delivery staff instead to serve they takeaway orders. For this service rendered by such apps, restaurants pay them a delivery charge. So, when you strengthen your business with a delivery staff, you open up yet another avenue for earnings for your business.
- Payment gateway charges: In today’s digital age, any food delivery app worth its salt has to compulsorily offer online payments which necessitates the involvement of payment gateway companies. What about it, then? Well, you can actually negotiate the charges levied by the payment gateway company; since online food delivery platforms receive considerable payments every single day means you will be in a position to negotiate a favorable transaction fee and then also charge above the decided transaction fee from your customers.
The online food delivery apps business is a decidedly lucrative one and unlike what you may have been led to believe, offers plenty of scope for revenue. As the above discussion comfortably demonstrates, companies operating robust online food delivery apps stand to earn sizable revenue from commissions on food orders, charges for delivery of food to customers, payment gateway charges, etc. If the concept of ordering food was not popular enough already, the demand for such apps among customers has shot through the roof ever since the start of the pandemic. So, as more and more foodies and customers make a beeline for such apps, it stands to reason that there exists an abundant scope for earning hefty revenues. So, what are you waiting for? Go ahead and start looking for a trusted food delivery app development services company right away and start building this money-making app for your organization.
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