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Things to Know Before Going For Online Trademark Registration

Author: Joseph Horton
by Joseph Horton
Posted: Dec 06, 2014

The importance of marketing for the success of your businesses is undeniable. Many people think that only big companies need marketing. In reality, from a small to the multinational corporations, everyone needs marketing. With online trademark registration, you can get your trademarks and brands registered quickly. Then use some of the marketing information given here to promote your businesses. Marketing is all about understanding the 6 P’s. These are: Product, Price, Place (distribution), Promotion, Positioning and Personal Relations or PR. Let’s have a brief look at all of them:

Product: What you are selling? It could be tangible objects such as soap, biscuits, cake or football. It could be service such as commercial cleaning, laundering or idea e.g., books, movies, paintings etc. The first thing is to identify the need. Measure that need and design your product according to these parameters. Marketing helps you in making your product available according to the demand. You can also use online trademark registration services to register your product/ brand trademark.

Pricing: A marketer needs to keep several factors in sight to set a price for the product. You need to see the competitors pricing strategy. If your product has to be higher than how you can justify this and turn into opportunity by representing that increase as increase in quality. Marketing will also help you to bring down the prices by adjusting different components of businesses.

Place and Distribution: The marketer decides what are the most cost-effective channels to bring your products to the customer. You as marketer will decide what channels to use if you are going to sell your product in different geographical areas, nationally and internationally. Will you sell your product to the wholesaler or will you use your own marketing and selling staff?

Promotion: The aim of the promotion is to get the word out about your product to the masses through Sales Peach, Advertising and enhancing Public Relation etc. Through sales promotion you can use coupons, concession, rebate offers, contest and free samples - all geared to increase the sales. Advertising need no definition. The PR e.g., contest for creating awareness about a social problem.

Positioning: Positioning is the carving the image in the minds of consumer about your product. It is deciding on how you want the customer to look at your product. Whether your product is low-priced which provides value or the product is high quality, high-end product. Or you may want your product as a bargain product. The advertising and packaging would be different for different products.

Public Relationships: The feeling by the customer that the company is communicating with them at individual level through customized and tailor made products. This way the company gets the goodwill of the customers and gets brand loyalty. Marketing helps in creating personal ties with the customers.

There are many professional trademark registration services that can help you to register your business trademark online. They can take information from you and register your business trademark through appropriate authorities. While going for any online trademark registration, you must have these 6 P’s in mind so as to avail the best support of any trademark registration services.

Joseph Horton is an international business consultant. He studies various international business modules. Due to his latest research on trademark business, he came to know about trademark registration services. He deeply studied this concept and realized that online trademark registration service is growing as a business of late.

For more information visit us:- http://www.trademarkdr.com/

About the Author

Joseph Horton is an international business consultant. He studies various international business modules. Due to his latest research on trademark business, For more information visit us:- http://www.trademarkdr.com/

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Author: Joseph Horton

Joseph Horton

Member since: Nov 24, 2014
Published articles: 2

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