Tailored, effective and affordable SEO for your business

How SEO Can Help Your Business

Are you a business struggling with online visibility and wondering how you can improve your ranking on a search engine results page (SERPS)? Thankfully, it’s not down to luck or guesswork! With a leading Search Engine Optimisation (SEO) strategy in place your business can experience enhanced growth and boosted visibility.

What Is SEO?

SEO is the practice of creating a website or its content in line with a search engine’s preferred criteria. Google, for instance, uses a series of algorithms such as reading and indexing your website according to its relevance, the user experience it provides and how often the site is updated.

By leveraging our knowledge of these algorithms, it’s possible to create a website that meets these criteria and is thereby ranked more highly by a search engine in the returned search results.

To adhere to these criteria, you need to incorporate well-researched keywords into your content, ensure your Google Business Profile is up to date, encourage and respond to customer reviews, have a great landing page and more. SEO is a steady process whereby you increase your visibility without the need for paid ads.

How Does SEO Help Businesses Grow?

When performed well, SEO is proven to create greater exposure for your business and draw more customers in. There are so many benefits to investing in your site's SEO performance.

Benefits of Investing In SEO

• Supports an increase of qualified, quality, organic traffic to your website.
• Delivers an impressive return on investment (ROI) compared to other marketing strategies. While it cannot offer the same fast results as paid ads, it delivers better outcomes in the longer term.
• Enhances the trust and credibility of your business.Statistics show that around 75% of search engine users implicitly trust Google’s suggestions. This means they’re likely to click the top-ranked page and look no further - so it’s important you’re up top!
• Unlike paid ads, SEO promotes your business 24/7 globally and isn’t limited by your set advertising budget.
• Due to its use of several marketing tactics and content types, SEO targets the entire marketing funnel for better conversion rates.
• You can target multiple audiences through the same page by using different keywords and phrases to lead them to your products and services.
• It ensures you stand out from the competition and helps to establish yourself as an authority in your field.

All these benefits combined place your business in the best possible position to attain sustainable, long-term business growth.

Why Work With Us?

At Efour, our team of multi-skilled SEO experts have the necessary skill and expertise to deliver outstanding results for your business. Our in-depth, measured and proven approach to enhancing SEO performance has helped hundreds of businesses of all sizes to achieve enhanced growth and success.

As a small, family-owned business ourselves, we fully understand the challenges business owners face and the importance of effective digital marketing.

To work with a genuine team that cares about the success of your business, contact EFOUR today on 1300 263 806.

Efour is a Brisbane-based, family-owned company with years of experience in a wide range of disciplines.