5 hacks to help manage your restaurant

You can be making the best food and have the best design and location in your town, city, or country but if your restaurant is not adequately staffed, trained, operated, and maintained, none of that will amount to anything. Proper restaurant management is key to keeping your customers coming back.

Restaurant Management-The Role and Responsibilities

The role of a restaurant manager, whether it’s your restaurant or you work for one, is very crucial and extremely complex. Your job will most likely include all or a combination of the below:

• Hiring and managing restaurant staff
• Overseeing the daily operations
• Sourcing and supplies management
• Marketing – both digital and local
• Customer relations
• Crisis management
• Accounting and finance

Basically, everything from planning and prioritizing to delegating and overseeing, it’s a well-rounded yet challenging job. We've got a quick guide to get you started.

Keep Your Menu Current, Evolving, Sustainable and Profitable

Food to a restaurant is what the soul is to the body. Of course, your food must be clean, nutritious, and delicious. It must also be unique in some or many ways, and you must be able to consistently replicate the dish every time you make and serve it.

Most importantly, you must be open to continue tweaking the menu as the times and tastes evolve. 72% of Gen Z consumers and 82% of millennials are more likely to order specialty food aka food that’s unique or is trending (Eg, cronuts, plant-based food, activated charcoal water, smoothie bowls, etc.)

Finally, the dishes on your menu must be money makers. i.e., people must order a wide variety of your dishes. Because you’ll source and prep for every item in your menu and if dishes go un-ordered, that’s money down the drain right there.

Offer Exceptional Customer Service

Of course, good food is crucial. But the thing that will not only help you stand apart but keep your customers coming back time and again is the service you deliver. This is important because your repeat customers will account for 72% of footfall and 80% of your revenue even though they will only make up about 20% of your customer base.

Hire Right and Clearly Define Roles and Responsibilities

It is important to hire people who are kind, passionate, empathetic, and enthusiastic. You want the person to enjoy the time they spend at work, this will reflect in their attitude toward your customers and happy customers mean profitable business!

Having said that, the restaurant industry has one of the highest employee turnover rates of 75% compared to any other industry. And for a restaurant to not just run smoothly and also grow, you need to be able to retain employees. Remember, every time you hire someone, you spend time and money training them. You want to capitalize on everything you’ve taught your hire.

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