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Technology Solutions to Help Expand Your Business

Author: Albert Smith
by Albert Smith
Posted: Aug 21, 2022

To thrive and expand in the present business world, modern businesses must rely on various digital technologies. Right from accounting to project management, office communication to customer service, and digital marketing - there are a wide number of solutions that technology can provide to businesses and thereby increase their efficiency.

Businesses should rely on Software Development Solutions not only to manage their business but to expand it as well. While choosing the right technology for the business can be an overwhelming task, ensuring that the business has the right technology stack for its expansion is essential.

Read on to know more if your business is looking at digital technologies to boost internal processes further and enhance the delivery of products and services to customers.

Accounting software

Having accounting software is one of the foundations of most businesses. Having an accounting system allows businesses to streamline their accounting processes within the business. From managing basic invoices to managing taxes, accounting software is one of the most essential technological tools that allow businesses to maintain their financial information. Not only this, but good accounting software also helps in managing clients, and organizing bank accounts - thereby providing the financial health of the business.

Project management software

A business needs to handle several projects for its success and growth. Having project management software in the business is essential to planning, organizing, and allocating time and resources for managing different projects across departments.

This technology also allows the project teams to collaborate with other teams and keep track of the progress of the projects - thereby defining and prioritizing tasks and responsibilities for all the members. Implementing this technology also allows businesses to control costs and time.Inventory management technology

Inventory management software is also one of the most advanced technological tools that business organizations can use for getting a clear view of the company's inventory status and needs. Having this technology allows the users to determine which and how many stocks to order and when.

With this technology, businesses can track their entire inventory process; right from the purchase to the sale of goods. Proper inventory management software is important for a business's health as it ensures there is rarely too much or too little stock on hand and thereby limiting the risk of shortages and inaccurate records.

Customer relationships management technologies

The customer is the king of any business. Without customers, businesses cannot survive. With that said, providing the best services to the customers should be a priority of businesses. Businesses should have a clear idea of their customers to provide them with the right services. Apart from using web analytics, businesses can conduct surveys along with institute easy feedback mechanisms to improve customer satisfaction.

All the customer touchpoints - right from the website to social media accounts - should provide the customers with a great experience. The customer service technologies can be used by businesses which will allow the businesses to deploy bots to reply to the customer's queries or help them with their basic troubleshooting.

Implementation of customer relationship management (CRM) technology will also allow for the identification of the leads, customize the market pitches, provide a better and faster response to the customers and thereby help in increasing customer retention. This all-in-one customer service solution technology can help businesses to expand by providing valuable insights and attracting and retaining valuable customers.

Web-based payments

Apart from providing customers with the best solutions and services, another major tool that helps in attracting a wide range of customers is by offering multiple web-based payment options. Having a diversified payment solution will allow customers to purchase the products and services with just a few clicks. The demand for online payments has increased manifolds since the pandemic.

Many customers have started resorting to online shopping. In 2018, the value of the online market stood at USD 3,417.39 billion, and the same is expected to grow to USD 7,640 billion by 2024 as per industry estimates. The market is expected to increase and grow steadily owing to the continuous hike in global internet connectivity.

Technological outsourcing

Often small and new businesses consider outsourcing to be a smart move for expanding the business because of its cost and time-saving benefits. Outsourcing allows third parties to manage the non-core business activities, thereby helping businesses to save on their resources and focus on things that matter.

The businesses can outsource various business-related activities to external firms which include handling human resources, managing payrolls, digital marketing,g and IT. Outsourcing helps businesses to save their monthly expenditure. Businesses can save their budgetary allocation for employee benefits, desks, and office space. ThBusinessesan also employs virtual assistants to perform a wide range of activities that take time to fulfill.

Cybersecurity tools and services

In this era of the digital world, cyber-attacks are quite common in all businesses, even small businesses are prone to cyber threats. Cybercriminals have become more sophisticated in deploying malware, spyware, and ransomware. To keep up with three threats, businesses need to hire information technology experts and tools. With the implementation of the best technological tools, businesses should also protect themselves from cyber threats.

Mobile technologies

With billions of users worldwide, smartphones have become one of the most important and common portable devices that individuals use for accessing the internet. Businesses need to optimize their online presence to drive their business growth. The more visible the businesses can make themselves in the digital world, the more the chances of businesses getting noticed. The basic requirement is to check whether the business website is mobile-friendly and whether is it easy for the customers to engage with.

In addition, tapping mobile technologies can also help in developing employee productivity. Allowing the staff to work from outside the office helps in improving workflow efficiency. Creating mobile technologies allowing the employees to access, view, and edit specific business data will help in reducing downtime.

Cloud storage solutions

There are several reasons why businesses can use cloud storage solutions to expand their business. With cloud storage solutions, businesses no longer have to purchase costly servers and physical storage to access and store data and applications related to the business. This is a cost-saving solution for businesses. Additionally, using cloud storage solutions also allows businesses to store their crucial data safely and recover them even after a major cyberattack or natural disaster.

Digital marketing tools

Today, digitization has taken over the whole world. Complementing a mobile-friendly website and creating a robust digital presence are some of the digital marketing tools which help businesses to boost their growth. Without proper marketing strategies, businesses are sure to fail even if they have revolutionary products and services.

To succeed in the digital world, businesses need to make their online marketing strategy. Data analytics should be used to measure the success of marketing strategies. Digital marketing helps businesses to grow as it can facilitate customer retention and broaden the customer base which can eventually increase revenues.


Depending on the type of business and its needs, choosing one or several of the available technologies would help the businesses to expand by allowing them to be on the right track. With several benefits like increasing productivity, streamlining operations, and making campaigns more effective, technology allows businesses to enjoy unrestricted growth and development.

About the Author

Albert Smith is a Tech Consultant Manager with Hidden Brains UK, a leading IT company specializing in enterprise web application development, mobile apps, and also latest open source development services.

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Author: Albert Smith

Albert Smith

Member since: Jan 03, 2018
Published articles: 10

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