Better Forms: 10 Ways to Increase Email Signups

To gather email addresses from leads and prospective customers, an email sign up form is employed. These forms are integrated on a website and allow visitors to submit their email address into a form field to be included to your email newsletter.

The nicest thing about email opt-ins is that they allow you to create a pipeline of prospects with whom you can nurture and engage. Your email list may become a useful source of income over time as cold prospects learn to know and trust you while staying top of mind.

Keep track of your stats

The proportion of website visitors who converted on your opt-in is referred to as the conversion rate. To determine the conversion rate, divide the number of conversions from that form or offer by the quantity of traffic to the page or post on which it is located.

If you have a form or offer that converts 3% of the website visitors who view it, it is more value than one that converts at.75%. The first form would produce around 22 more leads than the second with 1000 website visits.

Calls to action should be placed on high-traffic sites

Conversions to your email signup form occur only if the form is visible. As a result, you should provide the possibility to your website visitors. To optimize exposure, identify your most frequented sites and place your forms or calls to action (CTAs) on them.

Keep in mind that your conversion rate may not be the issue

Finding strategies to boost traffic may be a more beneficial endeavor if you don't have a lot of traffic. As previously stated, conversions occur only when there is an opportunity to convert. There is no opportunity if there is no traffic. If your starting point is zero, you won't be able to enhance conversion rates, and if traffic is minimal, your conversion rates may not be statistically significant.

Make use of contrasting hues

The last thing you want is for a prospective subscriber to lose out on a conversion opportunity because they didn't realize it was there. Make your conversion pieces stand out by making them eye-catching and bold. One method is to use contrasting colors that pop out on the page.

Provide something of worth

Most modern internet users are aware that disclosing their email address may result in email solicitation or, in some situations, spam. That may not be your aim, but it does not negate their skepticism. To overcome their apprehension, you must motivate them to abandon it.

Experiment with various offers

If an offer seems to be underperforming, don't be hesitant to reject it. Perhaps the term "newsletter" does not appeal to your target demographic. Replace it with something new and watch your analytics to see what occurs.

Consider the user's purpose

Your website visitors arrived at a certain page for a purpose. If your offer does not assist them in meeting that need in some manner, they may be unmotivated to convert.

Reduce the amount of forms and CTAs on a page

"A confused mind says no," as the ancient adage goes. If you give your website visitors too many options, you risk driving them away entirely. Consider making just one offer or conversion element available each page. If that isn't an option, look for alternative methods to remove uncertainty and make it obvious what you want the website visitor to accomplish.

Ricky is a graduate of computer science engineering, a writer and marketing consultant. he continues to study on Nano technology and its resulting benefits to achieving almost there.