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Google Ads Platform A Doorway to Paid Digital Marketing

Author: Abovethefoldwriter Mumbai
by Abovethefoldwriter Mumbai
Posted: Aug 31, 2022
small businesses

Companies, organizations, and individuals make use of online digital channels for marketing and sales, and this is termed digital marketing. Digital Marketing is both paid and organic. Paid advertisement marketing solutions provided by social media and search companies are most sought after. Paid ads are technology-driven, and are evolving to benefit the marketers as well as the publishers involved. Organic traffic generation is done mostly through content creation and distribution on various platforms without making any payments.

Alphabet & Google

Google is a search company now constituted as a subsidiary of Alphabet Inc. It is a leading search provider with a 91% share as compared to Yahoo, Bing, and other new entrants. Although Google has far diversified into many technology-driven products, search is its major revenue generator using the power of online advertisement. The search company in the year 2020, generated more than 147 billion USD in ads spent on its platform as well as through outside partners. The figure is slated to cross 200 billion USD by the end of 2022.

Google Ads Platform

Advertisers seek to bring their Ads in front of the target audience to convert them and fulfill their objective. To achieve their objectives advertisers seek Google Marketing Platform to utilize available tools and succeed. The platform comprises easy-to-use tools, analytics, and unified advertisement options for small businesses and enterprises.

Easy-to-use tools are meant for small businesses and they include intuitive testing, marketing insights using analytics, and more. The aim is to discover how customers interact with your site or apps and make decisions from the accumulated insights.


Keyword Planner

It is a keyword research tool that provides extensive keyword discoveries and statistics. This helps in planning the project and closing on the search terms to be targeted.

Ad Express

Automatically manages keywords and placements for newcomers.

Ads Editor

Make bulk changes to ads offline after downloading.

Google Ads Manager Account

Run multiple campaigns using one account and login.

Reach Planner

Manage Video Ads & Google Partner Ads.

Placement-targeted advertisements show

Ads are based on keywords, domain, topics, and location.

Google Remarketing Ads

Shows Ads to users that have previously visited their website.

Ad Extensions

The extensions allow advertisers to show extra information with their ads.]

Performance Max

Performance Max provides runs a single campaign across Google channels such as YouTube, Display, Search, Discover, Gmail, and Maps.

Google Display Network Ads

The ads run on over 2 million properties outside the company's domain and are good for awareness campaigns. GDN also includes Google Finance, YouTube, Blogger, and Gmail.

Data Studio Tools

The insights harness valuable data that can be turned into a successful goal conversion. Using several metrics and dimensions against unified data on the dashboard, it is possible to hone marketing strategies on paid and organic platforms and get fabulous results. Small businesses can create engaging reports enabling marketing teams to scale their performance to a higher level.

The aim is to create a multilayered Google Ad dashboard for the team and optimize Ad campaigns and get the desired results. Data Studio offers the following customization tools:

  • Community Connectors
  • Campaign Manager 360
  • Google Ads
  • Google Analytics (Websites, Apps & Devices)
  • Google Cloud SQL
  • Google Sheets (Custom Google Sheet Dashboard)
  • My SQL
  • Google BigQuery (Paid)
  • PostgreSQL
  • YouTube

Other functional aspects of Data Studio are:

  • Usability
  • Data Transformation & Visualization
  • Sharing & Collaboration

Integrating with various solutions that Google Marketing Platform provides helps in better response from Google Ads, but helps in website optimization as well.

Google Ads Platforms are the preferred mode of advertisements. A large number of online advertisement companies are using Google Ads to grow businesses globally. With its invincible reach and acquisitions like YouTube, Alphabet has become the largest online Ads platform on the world wide web.

About the Author

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India

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Author: Abovethefoldwriter Mumbai
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Member since: Aug 01, 2022
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