What is LinkedIn Marketing and why it is important for brands

Linkedin is one of the popular social media platforms that is primarily used for professional networking and career development. It has more than 830 million registered members from over 200 countries and territories. Linkedin is an important social media platform for connecting with professionals and businesses and engaging in business-to-business marketing for promoting brands and services.

Linkedin Marketing can be effective in making your business successful. So, what is Linkedin Marketing?

Linkedin Marketing is the process of utilizing the Linkedin platform to make connections with audiences, improve brand awareness and generate quality leads for your business. Moreover, Linkedin offers additional functions such as Linkedin ads, Showcase Pages, etc that can help your brand attract more traffic towards it.

Let us highlight some reasons why Linkedin Marketing is important for brands

One of the popular Social Media Platforms for Business

Linkedin is considered the third most commonly used social media platform for business purposes (according to the Salesforce State of Marketing Report). Experts from a different industry, professionals use Linkedin for their professional growth and increasing connections. So, if you want your brand to get the utmost visibility then you need to have a strong presence on Linkedin. The best digital marketing company in Kolkata with their perfect Linkedin Marketing strategies can help your brand get optimum visibility in the market and climb the steps to success quickly.

A great platform for generating leads

Linkedin is popular for generating traffic through referrals and has the highest lead conversion rate. An interesting fact is that the number of lead conversions on Linkedin is higher than on Facebook and Twitter. It is known for generating an increased number of leads for B2B businesses.

Thought Leadership

Linkedin is mainly career and business focused so it allows you to display your credentials that can enhance your or your brand’s reputation. This lays the founding stone for reputation-based thought leadership. Your displayed credentials can be seen by all.you can make the most of it by posting value-added content.

Improve Brand Visibility

Linkedin has become the top platform for B2B marketers and companies so a good Linkedin profile or a business page has a greater chance of ranking high in search engines, thereby helping your brand with increased visibility. Relevant keywords used in the bio and description of the page can bolster the visibility of your brand. The best digital marketing company in Kolkata with their perfect Linkedin marketing strategies can work wonders for your brand providing it with maximum visibility in the market.

Connections with the Right audiences

Linkedin is ideal for B2B connections. You can connect with professionals and companies that will be relevant to your brand. Connecting with the right audiences will add more value to your brand.

These are the main reasons why Linkedin Marketing is important for your brand to make it successful.

Writer is a professional writer working in this field for a long time. He has written many informative blogs and articles on various topics of “Digital Marketing “and has an excellent reader base.