Sankhadeep Pattanayak

"Branding is the process of connecting good strategy with good creativity". It is necessary to grow a business. The customer tends to rely more on good brands. So, to make your business quickly climb...

Social Media has become an invincible part of our daily life. In this era, it is impossible to think of our life without social media. More than 2 billion people globally have their accounts on...

Videos are growing in popularity nowadays and are considered a strong marketing strategy for attracting potential customers towards a business. Videos create a long-lasting effect on the minds of...

The marketers have a lot to juggle between creative demands, budget limits etc. when developing their marketing strategy. However, the audience is the biggest determinant of effective marketing. If...

An email marketing campaign is vital if you want your business to attract and retain customers. Skillful and creative email marketing strategies are a must to increase the number of potential buyers...

Social Media is an invincible part of our daily life. Nowadays it’s hard to think about our life without social media. About half of the world’s population is on various social media platforms like...

Instagram is one of the most popular and trendiest photo and video sharing platforms that has gained immense popularity globally. With more than one billion active users, Instagram is a great platform...

"Google Marketing Platform is an online advertising and analytics platform developed by Google. It was launched on July 24, 2018. It unifies DoubleClick’s advertising services and Google’s own...

Everybody wants their business to grow and stand out from the crowd. But, for this, creating a smart business "brand" is the foremost requirement. To make your brand legendary, it needs to reflect...

Social Media has become part and parcel of our life. It is hard to think of our life without social media nowadays. Social Media also plays an important role in the growth of a business. It helps to...

Linkedin is one of the popular social media platforms that is primarily used for professional networking and career development. It has more than 830 million registered members from over 200 countries...

Digital Marketing is a form of marketing that uses the Internet and online-based digital technologies such as mobiles, and laptops to promoting a business or services. It is the era of digital...

Facebook, also known as Meta, is one of the most popular social media platforms in this new digital era. From teenagers to octogenarians, everybody has an account on Facebook. It has more than 2.91...

When it’s all about promoting your business, there are various social media platforms such as Facebook, Instagram, etc for you to choose from. But, do you know that having "an YouTube" channel can...