Things You Need to Know About Google Marketing

"Google Marketing Platform is an online advertising and analytics platform developed by Google. It was launched on July 24, 2018. It unifies DoubleClick’s advertising services and Google’s own advertising and analytics services. It is mainly used by advertisers to buy ads on the Internet."

Google Marketing Platform Includes the following Services:

Display and Video 360(demand-side platform)

Search Ads 360(search advertising)

Google Analytics (web analytics)

Google Tag Manager (tag management)

Google Optimize (web analytics)

Google Data Studio (web analytics)

Google Survey (Market Research).

It also offers free marketing tools, as well as paid premium products for larger companies. It helps you to understand your audience better.

Today I am going to discuss some important points or things which you need to know about Google Marketing. As a platform for marketing Google Marketing platform features a variety of tools that help you create smart campaigns which help your business climb the steps of success quickly during this time when every business is shifting its base to the digital marketing platform.

• Google Marketing is a platform with multiple offerings, which allows marketers and businesses to use what is best for them, as well as add and integrate in-house solutions. Businesses own all the data they collect in the Google Marketing Platform, and they can control who has access to it. Google Marketing is versatile as well as flexible which supports more than 100 other integrations. This allows users to interact with their data in whatever way they deem suitable for their business and that too from a single interface.

• Google Marketing Platform is a unification of Analytics 360 Suite and Double Click. Google Analytics Suite contains a premium version of Google Analytics, along with five other products. It is a paid option. Google acquired DoubleClick in 2008. It is now known as Search AD 360. It helps marketers plan, buy and measure search campaigns.

• Google now offers Google Marketing Platform Partners. This program helps users have access to resources that help them to utilize the Google Marketing Platform for their convenience. There are more than 500 certified technology companies, media companies, interactive agencies and other businesses. They emphasize training and skill-building for all Google Marketing Platform products. The Google marketing Platform partners are divided into three categories: Certified Individuals- They have access to Google’s library of materials and certifications. They are also experts in specific Google Marketing platform products.

• Certified Companies- These companies provide consultations, training, implementations and support. To become a certified company, a company needs to have a certain number of certified individuals, industry experience and excellent customer references.

• Sales Partners- They work closely with Google to provide support, consultation and also they sell Google products

• Google Marketing Platform also works towards enhancing Google’s existing products. One of the main improvements is the addition of Cross-Device capabilities to Google Analytics. The cross-device features allow you to see the journey of users on your site across multiple devices. For example, a user might see your product on a mobile, research it later on using a tablet and then place an order for the product from a laptop or desktop. In this way, you can track the sequence that your target audience or the potential buyers typically follows.

• The Google Marketing Platform has seven elements and each one has its own identity or characteristics but they provide the best results when they are combined. The integration of these elements or tools encourages collaboration between marketers, bosses, creative and clients. Data and reporting are in the same location for all the tools, which makes it easier for sharing insights and results across the team. The platform also eliminates the need for email chains within companies, thereby saving a lot of time

These are some of the important things you need to know about Google Marketing if you want your business to reach the pinnacle of success during this era of Digital Marketing.

Writer is a professional writer working in this field for a long time. He has written many informative blogs and articles on various topics of “Digital Marketing “and has an excellent reader base.