Story Telling & Visualization for Engaging Content

How do you tell a story?

If you are not a story writer or a novelist, how do you tell a story? Well, for keen observers, intense readers, and those with a curious cat outlook, the story comes out easily. For writing content, storytelling and visualization are imperative, this is what accords twist to content and hooks the reader. A lot of thought makes the content piece potent for marketing and engaging readers. Those who find this writing concept perplexing, need to understand, that we are not talking about fiction.

A story is imagery or a factual account associated with a topic. If you do your research well, I am sure you will unearth the right material to come up with an episode or an event associated with the topic. If you take a reverse peep into history, go through the associated events, study the impact on use or popularity, follow evolutionary strides, and read about the latest developments and futuristic outlook, you have an engaging story at your disposal.

Story & Data Visualization

If the write-up is factual, you must resort to data visualization and color up the story densely to turn it into an engaging piece of content. By this, you can illustrate a point or a product feature well. The combination of story and data visualization makes it easy for amateur readers to understand an abstract concept well. Hence presenting facts and figures in the right format will be transforming, and the result will tell the story of how effective the approach has been. The commonplace adage stands true to this date.

"An image speaks more than a thousand words."

Readers are sick of data-driven or in-depth information pieces as they have literarily saturated the World Wide Web, and flood readers every time they make a search. If you use data visualization effectively, you will be able to separate the wheat from the chaff and outdo the competition. A lot of thought goes into content creation and that should not be full of cliche, it should reflect upon your experience and expertise. The expression of thought should be like a sagacious old man talking to his students.

In the publishing journey, writers are creating pieces redundant with repeated information to make them useful to the readers. This is not the right approach, but the buck does not stop by realizing this, hence, before writing search for something unique. Charts, infographics, and videos have become imperative for content creation. Breaking down data and presenting it into proper segments is the right approach. Present data in charts

• Present Data in infographics
• Embed Videos that are rich in statistics
• Present Data as charts

Writers working in an agency graphic division will create necessary graphics and charts for data visualization. For writers working alone, some tools like Google Data Studio will be of immense help. Always remember to mention or give credit to whomsoever the data belongs. Some of the data visualization tools are:

• Google Chart
• Google Data Studio
• Tableau Public
• Spotify Charts
• Google Sheets
• Excel

For data acquisition, it is helpful to go through analytics or third-party tools like Google Trends, Google Shopping Trends, and trends in Amazon Products. For data acquisition, you need ideas and research before you can plan and collect the required information for your content piece. There are some amazing sources for information gathering on the World Wide Web:

• Unicef
• World Health Organization
• The Broad Institute (Medicine & Biology)
• UCLA
• Figshare
• GitHub
• Google Public Data
• Pew Research Center

Information is available on the World Wide Web using the right keywords. The use of keywords is experience-dependent and for the new entrants for content creation keyword tools like Semrush, Google Keyword Planner, and Wordstreams are good enough to start with.

It has become essential for content writers to resort to data visualization. Supplying charts and visuals are the work of graphic designers in the team. Most digital marketing agencies usually hire trained designers to be included in their teams.

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India