Build Your Brand Muscle with Influencer Marketing

Building your business as a brand is what every business owner wants, making it a strong reason to find new ways and strategies all the time for the same. Influencer Marketing is a strategy that has been gaining success and seeking expected results in building your business into a well-known brand.

Undoubtedly, influencer marketing is a lucrative strategy and is estimated to reach a $16.4 billion market at the end of 2022. Business owners have been swearing on this strategy and are ready to spend dollars on it.

In this article, we will elaborate on influencer marketing strategy so that you can have clarity and a plan. So, without further ado, let’s start with the first question.

What is Influencer Marketing?

Influencer marketing is a marketing strategy in which a brand or a business collaborates with a celebrity or famous personality to endorse their products or services on a social media platform.

According to a study, in 2021, Instagram (79%) is one of the most preferred platforms for influencers to endorse brands other than Facebook, YouTube, and TikTok.

Many famous brands like H&M, Olay, Microsoft, and others have used this marketing strategy and seen tremendous results. This is because they opted for the strategy to gain more engagement with their customers and potential future viewers to turn into customers.

For example, H&M engaged with whooping 12M followers through 4 sponsored videos. What has been their thought behind this marketing strategy? Getting a face was not the idea, as everyone knows and owns the brand.

As mentioned above, they wanted to engage with more audiences and create brand awareness during the holiday season. So, they partnered with four celebs, and those celebs put together short videos for the ad.

• They got 12 M views on YouTube.
• They generated a 10% engagement rate.
• They got more than 1.3 M likes on social media.

What Is A Brand’s Priority in Influencer Marketing?

The brand’s priority is not the celebrity. They can be anyone. All the brands are interested in the huge following these celebrities have got. The followers trust and follow these celebrities and want to own everything they use or pretend to use.

The whole idea of influencer marketing lies in the above-written truth. Brands understand this choice of customers and are willing to spend huge amounts of revenue on this strategy.

Nuts and Bolts of a Strong Influencer Marketing Strategy?

Even if the marketing strategy is one of the best in the big ocean of advertising, you still need to create a strong strategy to make the campaign successful.

This strategy also needs some business tactics and stunts other than contacting a celebrity and paying them to endorse your brand.

Important steps that you and your brand need to follow. Let us discuss all the steps in detail.

Doing Research for Marketing

Like any strategy’s first rule, researching is the first key to setting up a good ground base. It will help if you keep the following questions in mind while researching the market.

• On which platform are you planning to promote your product or service?
• Whatever platform you choose for marketing should be a platform on which you already have some presence. Of course, you can always switch to others, but the first step should include your brand-familiar platform.
• What is your business niche, and which celebrity would be the best for that particular niche?
• The niche of your business will decide almost everything thing about your strategy. For example, if you own a gaming brand or app, you must choose Twitch as your platform for advertising and choose a celebrity or an influencer who streams gaming videos, etc., on social media.
• What type of influencer do you prefer—major influencers (more than a million followers) or micro-influencers (less than 5K followers)?
• Selecting an influencer needs much consideration. Not only is the influencer famous, but having a whopping number of followers makes them the best for you. Therefore, brands focus and opt for an influencer with fewer followers. Influencers with less than 10K followers are considered the best to choose from.

The reason behind this tactic contains two strong elements to consider.

• These influencers have more genuine and loyal followers than a celebrity with 1 million followers.
• The brand also doesn’t need to spend too much on endorsement projects.

As for every other work, research is the key for this marketing strategy too, and requires plenty of focused insights.

Planning the Budget for the Campaign

After researching and brainstorming, you will get a pretty clear idea about the budget and spending you require for marketing. This step will take you on a tour of setting a budget for the payments and other advertisement requirements.

Budget planning requires the following points to keep in mind-

1. Time of the advertisement campaign.
2. Planning the campaign
3. Executing the campaign
4. Setting up the program campaign
5. Other aspects of a campaign like photography, etc.

All this planning needs a professional approach. Our influencer marketing services handle these services for many brands and provide great results.

Create Your Message and Goal for The Campaign

Before setting up the campaign, all the brands must decide their campaign goals. Majorly, any brand creates an influencer marketing campaign for two reasons,

• Increase the sales of the products and services.
• Create or elevate brand awareness.

Apart from these two aims or goals, any brand can also have its reasons. However, ultimately all the reasons hop around these two goals.

Therefore, if not planned correctly, you may create something with a typical void approach.

Also, the message of the campaign must be clear to the audience. Your brand cannot afford to create something that is vague or has too many messages linked to one another. So the message and aim should be crystal clear.

Reaching Influencers

Reaching good influencers requires the first step to being done very thoroughly. What we mean here by a good influencer is their audience, reach, ratings, and other aspects that decide their credibility.

Not every good influence is for you. You must check if the influencer has already done something in your brand niche.

For example, if you own a cosmetic brand, you need to reach out to a makeup influencer because all of their audience watches and follows them for their makeup skills.

Keep A Strong Watch on What Is Happening

This final step in establishing your campaign will decide the level of your success. Even if you have done everything with full effort and included influencer marketing services like us in your campaign, your work doesn’t get over here.

You must keep a continuous check and watch what is happening. You must be aware of every aspect which will decide your success.

I am a content writer. I have written many articles and blogs about diffrerent topics. I have more than 7 years of experience in writing content for web, news agencies.