How to Manage an Ad Campaign using Meta Business Suite

Meta Business Suite formerly Facebook is an integrated advertisement suite for publishing ads on Facebook, Instagram, and Messenger. This platform provides one-stop solutions for all ads and facilitates campaigns with marketing tools that enable targeting the right audience in the right locations with help of insights and the Ad manager. The feature provides the ability to design or include various ad formats that can be distributed on 15 platforms depending on the segment that the target audience belongs. The business suite is compatible with mobile as well as desktop versions.

Managing The Facebook Page

While the profile on FB is private, the business page is a public entity visible to users the page can be managed independently or on Meta Business Suite and Creator Studio. The page is free of cost and comes with many benefits and tools. You can market your business or products, gain publicity or use it to advertise on the business suite. To keep the page in the limelight please keep posting relevant blogs or articles besides videos and images. Meta facilitates advertisement to boost a post on your FB page hence you get a double benefit of organic traffic free of cost and paid advertisement. Free organic digital marketing campaigns and paid advertisements on Meta (Facebook Company) lead to three times more engagement and a truckload of actions. When FB and Instagram accounts are connected they share the posts, articles, videos, and images on their feed. You can manage this by using Meta Business Suite. You can control access as to who can see your posts and block the rest. Thus you can make a network of the target audience that resonates with your work or the products you promote.

Campaign Ad Formats

The suite provides options for several ad formats that fit your objective at a minimum cost. The following ad formats are popular:

• Image Format
• Video Format
• Carousel Format
• Collection Format

These ad formats are bound by specifications, text limits, and technology. You can create ads using the help of graphic designers or video creators with media houses. You can self-design the ads in the Ads Manager option in the suite. All these are user-friendly best practices, and even amateurs can manage the campaigns without much trouble. But all said and done it is better to hire an online advertising agency to manage ad campaigns.

Ad Placements on Meta

Using the suite you can place ads on the vast distribution network on FaceBook, Messenger, and Instagram. There are fifteen platforms where the ads can be rolled as per the plan. Platform preference is based on the target audience and the segment you plan to approach. All this can be managed from the Meta Business Suite.

Insights Meta Business Suite

Insights are analytical tools that are a must for advertisement campaigns. They help in the proper decision-making using data pertaining to various metrics and trends, the insights are also available as visual reports. The reports are related to organic performance as well as paid advertising campaigns across FB, Instagram, and Messenger.

Payment for the Campaign on Meta

Ads run on a daily spend basis and the budget has to be set beforehand. Depending upon the budget and related settings you can target an audience that will yield maximum results. Having a sufficient amount in your balance on Meta is a must. You can deposit money using electronic transfers from banks, and credit and debit cards. As soon as the budget is exhausted the ads will stop running unless they are scheduled to stop earlier.

Professional Help

For amateurs and companies using this mechanism of online advertisement is best managed with professional help. Hence it is best to hire an online advertising agency for the Ad Campaign. Professional help will assist you in maximizing reach, saving costs, and making the campaign a huge success.

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India