MarTech Interview with Arsen Avakian on Digital Media

MarTech Interview with Arsen Avakian on Digital Media

Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Media use cases of digital media opportunities driving growth and introduces us to the product features of the Cooler Media Platform. Brands can tell their story digitally, which creates an opportunity for better measurement so they know what’s working and what’s not.

The lightbulb moment was realizing we could digitally augment physical retail to provide a better consumer experience. Unlike any other solution that has come before it, the Cooler Screens platform captures the power of the latest digital technology including IoT, cloud, edge computing, artificial intelligence and high-resolution displays to transform brick-and-mortar retail.

The Cooler Screens platform delivers a complete digital media and merchandising platform that serves the entire retail ecosystem including consumers, retailers and product brands. Our platform is comprised of four key components as Cooler Media, Cooler Analytics, Cooler Marketplace & Cooler Edge. Our vision is to expand Cooler Screens across all areas of the store and modernize physical retail to be digitally enabled.

About Arsen Avakian : Arsen is the Founder and Chief Executive Officer of Cooler Screens. Prior to Cooler Screens, Arsen founded Argo Tea in 2003. He built it into one of the most respected CPG tea brands and the largest tea café chain globally. His prior entrepreneurial experience includes starting up Bluemeteor, an internet software outsourcing company, and working in management consulting.

Cooler Screens technology has always and will continue to focus on opportunities to add additional value to the consumer experience. We are re-imagining the consumer experience in other areas of retail stores, for example, endcaps and check out coolers as the consumers’ journey takes them throughout the store. And we are piloting screens in in-store pharmacies and clinics. There is significant demand for consumers to learn about the health choices they are making, for example what is the difference between Advil or Aleve or understanding if a product is covered by health savings accounts.

About Cooler Screens : Cooler Screens is transforming retail cooler surfaces into IoT-enabled screens. Our media platform reimagines the brick-and-mortar shopping experience for consumers in the cooler and freezer aisle while delivering new marketing opportunities and smart merchandising for brands and retailers.

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