4 Important Things to Keep in Mind About Email

Nowadays, because of the digital advent, people don't need to post letters to reach out to each other anymore. Emails, also known as electronic mail, are in total circulation worldwide. Since mobile devices also exist, everyone can send and receive emails anytime and whenever they want.

Business owners already realize how effective email can be for them. In fact, a form of digital marketing associated with emails is known as email marketing.

Through email marketing, company owners can:

• Cut marketing costs
• Provide superior customer service
• Satisfy clients
• Promote brand awareness

Emails are so efficient and popular because they are handled online and don't require much effort.

Facts About Email

There are several things about email that make it unique and special. Apart from the fact that it's online, you can reach anyone worldwide via this platform.

Other notable things about emails include:

• Everyone checks their emails at least 15 times daily (Forbes, 2016)
• 86% of professionals love emails as their preferred line of communication (Jatheon, 2020)
• While 333.2 billion emails are sent per day, 3.5 million emails are sent every second (EarthWeb, 2022)
• Currently, there are 3.9 billion email users (Statista, 2022)

Features of Email

It's essential to understand what a vital email feature contains and how you can maximize it to be successful in any attempted endeavor. People who decide to have online businesses need email.

Below are some features that email contains:

• Gives a notification for undelivered messages
• Provides an automated response to messages received
• Is an icon for sending a file in adjusted formats
• Offers space for saving and retrieving contact addresses

Important Points to Note About Email

Email is the primary form of communication for any process, which makes it necessary for you to know some things about it. As a business owner, reviewing emails before sending them to clients is very important to avoid issues. That being said, let's consider some essential things that you must keep in mind about emails.

1. Direct and Straight to the Point Message

How do you feel when you receive an email with long, tedious content? Well, you will either put the mail into the trash or delete them. That's why, when sending your message, you must ensure that it's direct, short, and straight to the point.

Apart from having to send clear messages, you must ensure to use a solid email infrastructure. Using reliable email infrastructures like clear DNS (Domain Name System) and IP addresses helps to increase your email deliverability rates.

Having an email that has short- and straight-to-point content does the following:

• Generates leads
• Improves coverage of sales
• Strengthens brand image
• Leads to customer loyalty

2. Excellent Heading

Do you know that the header is the first thing that will be visible to the receiver before opening a mail? If an email message has the wrong title, it becomes tough for people to open and read, even if excellent content is contained inside. A good header adds some validity to the message's contents.

In fact, you can even go the extra mile by customizing the header with your brand's logo to give customers a great impression.

An excellent title makes your clients:

• Feel captivated
• Encouraged to open and read contents
• Familiar with your brand
• Understand the intent of the message

3. Call to Action

For most business owners that use email marketing, including a call to action in their messages to clients is very important. If you are in this category of people, your email message can't do without a call to action because it prompts them to do something. Well, most email users don't have the luxury of time to go through hundreds of messages, so you have to think of a creative call to action to captivate them into responding.

4. Proofreading and Editing of Messages

It won't be nice sending an email to people that they can either not read or understand the purpose or importance. Before sending out any email message, make sure you take time to edit and proofread for spelling and formatting. Since emails have a spell-check, you can always ensure to use them to detect errors before sending the messages out.

Key Takeaways

Email can be very effective and destructive, depending on how you decide to use it. One of the things you should always keep in mind is that email recipients must be able to open messages. They will find it easy to respond to your messages, and you will enjoy the benefits of email.

Angela Ash is an expert content writer, editor and marketer, who focuses on topics related to remote work, freelancing, entrepreneurship and more.