Key Benefits Of Building A Mobile App For E-commerce Business

Well, if you are walking at the pace of this digital world, then you would be aware of the fact that just having a website for businesses is not enough. Gone are the days when businesses preferred website banners, roadside banners, email marketing, newspaper ads, etc., to attract customers.

Today, mobile apps are seen as playing a vital role in building the relationship between businesses and customers. In fact, mobile eCommerce apps are known to get to know their customers better, just a "tap" away. With the eCommerce mobile app development services, business owners can target customers anytime and anywhere.

Let us examine the statistics that will reveal the significance of mobile phones in the eCommerce world.

Nearly 35% of US customers use their mobile devices to purchase items online.

In fact, when shopping in stores, American consumers compare prices using their mobile phones.

In 2021, around 72.9% of eCommerce sales were generated through mobile.

Furthermore, 78% of users prefer to access the store via the mobile app, regardless of the mobile site.

About 50% of an eCommerce store's revenue is generated by 10% of its customers.

"According to eMarketer, worldwide e-commerce sales will exceed $5 trillion in 2022, accounting for more than a fifth of total retail sales. Total spending will increase to $7 trillion by 2025."

Benefits of eCommerce Mobile App Development

Mobile commerce is growing exponentially these days. If you want to build a successful trading enterprise and focus on attracting customers and increasing sales, the importance of having mobile eCommerce solutions should be obvious.

A mobile e-commerce app will bring you a loyal audience

One of the primary benefits of mobile application development is the ability to foster brand loyalty. According to data provided by Adobe, 67 percent of online customers who use their mobile devices to make purchases prefer apps from their favorite firms and brands. As a result, mobile solutions strengthen the bond between online shops and customers. How can you get users to download and install your app? Offer them special offers or limited-time discounts in exchange for just installing your mobile app.

Mobile apps load content faster than web pages

Few online businesses realize that a slow-loading website can ruin their business right from the start. Customers dislike dull websites and often seek alternative market participants as a result of negative user experiences. According to data from Kissmetrics, if a website takes more than 3 seconds to load, 40% of visitors will leave immediately. This is why Internet shops need to be fast enough to develop a stable base of loyal customers. The argument is that, despite being responsive, mobile applications have a significant advantage over web pages in this area.

Privatization

Personalization is essential to increasing sales, and this can be taken to the next level with a mobile application. If you have an e-commerce website, you can personalize it based on their interests and purchase history. You can make suggestions by looking at their browsing habits. Since the client is always logged in to the app, this degree of personalization can be done on the mobile app rather than on the website, where the client may not be logged in but is simply browsing. This can be combined with push notifications to ensure that users receive personalized push alerts based on their preferences.

High conversion rate

Today, you can get custom mobile application development services from companies, and hence you can include any feature in your mobile e-commerce application. You can also easily access the inbuilt features of the mobile device to enhance the user experience. For example, using the location (GPS) function, you can present the best deals available in a buyer's area.

Increase brand recognition

Improved brand awareness is the most powerful benefit of developing a mobile app for an eCommerce business. Brand recognition improves as soon as the consumer downloads the app. With the app, you can stay in touch with potential customers almost 24 hours a day, seven days a week, and tell them everything they need to know about your brand or product. So, don't compromise on the quality of your customer service. Provide value, create a story that speaks for your brand, and inspire people to leave good reviews for your app. Don't forget to deliver a standardized mobile experience.

Low cart abandonment rate

Cart abandonment rate is one of the most popular benefits of e-commerce app development. According to the survey, mobile applications have the lowest abandonment rate (20%). As a result, creating a mobile app for your e-commerce business simplifies the checkout process as their preferences are instantly saved and serve as a reminder the next time they open the app. Also, the customer does not need to fill in the details again as they are auto-filled, which saves them time. In short, customer purchases are completed in just a few clicks. As a result, the less manual effort you add, the lower the rate at which your basket falls.

Efficient sales process.

AI solution for ecommerce is essentially about analyzing and anticipating the customer's actual needs.

Using AI can help you create a more efficient sales process by gathering data about your customers, automate follow-up abandoned cart inquiries, and more. You can help move customers through the funnel by having them engage with chatbots for simple questions.

Also Read- 5 Smart Ways Artificial Intelligence Will Benefit Ecommerce SectorBoost retention rates

Let's go through some of the best ways to increase customer retention with your e-commerce mobile app development:

• Unique Content - You can apply the deals they can only get through the mobile app.
• Rewards System - By implementing a loyalty program, you can entice your customers to return. This can be in the form of a points system customers can use to get a free item, quick access to a new season's collection, or profit on future purchases.
• Advanced Support - As we all know, good customer service goes a long way. You must develop clear communication between your consumers and the store. Despite switching to the desktop version, customers must be able to resolve issues in the app via chat only.

How to Develop a ecommerce mobile app

In order to be involved in all aspects of eCommerce app development, there are a few things you should consider before proceeding to the development phase:

• Define the desired goals of your business by developing a mobile app;

• Determine how you will use it and what functions you need;

• Decide whether you want to develop separate applications for iOS and Android or cross-platform to save money;

• Establish a budget as it will define the type of your mobile e-commerce app and will affect its initial state. Remember, every app development process involves many factors that affect the final price.

"The average cost of mobile application development ranges from $75,000 to $150,000. The total cost depends on the size and complexity of the application."

Choose how to develop your future app, whether through your own efforts from an in-house team or by hiring a professional mobile app development company.

Final thoughts

There is no doubt that mobile commerce is changing the way consumers shop. From a branding viewpoint to customer service and marketing, almost every segment of your business will benefit from including a mobile app.

If businesses want to be successful in today's competitive market, having a mobile app for e-commerce retailers becomes a necessity rather than an option.

I can recommend the best Android and iPhone app development company to you. Get Your eCommerce App designed and developed by an experienced team from Quytech.

Hy, I am Lana Voutik, i would like to write blogs on technology and latest marketing facts. i am Specially write on mobile app development services.