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How To Promote Halloween Event in 2022?

Author: Goallevents Event Ticketing Platform
by Goallevents Event Ticketing Platform
Posted: Oct 29, 2022

People are BIG FANS of Halloween events. And being in the event industry this too is our favorite time of the year- Halloween is our favorite too. But the Main Question comes out How to Promote Halloween Event? Halloween is the perfect time to build your brand and boost your Halloween business. Halloween comes around when everyone is home, and it is an official holiday season.

With Halloween events like horror movie nights, costume parties, haunted dinner cruises, pumpkin carvings, or other parties you have a plethora of things to do. Along with other things you have Halloween event marketing to do. Your Halloween marketing strategy and campaigns need to be spooktacular just like your party.

Here we are with some amazing tips and tricks to help you achieve huge ROI on your fall festival events. We’ve come up with creative and spooky ideas to help you promote a Halloween event.

How do You Market Halloween Events?

Promoting Halloween events needs to be legit with event pages and engaging content. If you are looking for great marketing for your Halloween you are at the right place. We’ve sorted out some of the best ways to help you get started on how to promote Halloween events.

1. Early Promotions

Honestly, Halloween is not any small event. A lot of planning and resources go into organizing a Halloween event. You need at least 2–3 months of planning and promotions for the Halloween event. Start planning your event in August so that you have enough amount of to market your events.

Start with early bird discounts and deals. This is the quickest way to sell tickets online. Also, with early promotions and marketing, you have first movers’ advantage as well. Your ads might catch audiences’ eyes before they are bombarded with other holiday season offers and deals.

2. Legit & Branded Event Pages

What we mean by legit and branded event pages is that you have an authentic and exclusive event page for Halloween events or maybe a dedicated event website.

Mind you, aesthetics and engaging event content is important. So make sure you have everything listed on your Halloween event landing page. Mention all the Ws&H- why, what, where, who, and how.

  • Event Category- Costume party, Food event, Music event, Pumpkin carving, etc
  • Details- date, time, venue, speakers, guests, location, etc
  • Photos
  • Videos
  • Blogs/Vlogs
  • Audience review

Embedded images and videos according to the age and interest of the people. If you are organizing a Halloween event for kids make the event page children-centric with fun costumes, candies, a play area, and others.

And go absolutely crazy with horrific things when it comes to organizing Halloween events for adults. Adults gravitate towards horror and fun.

3. Go to the Locals

Well, let’s be honest not everyone is on a holiday spree. So there are many revelers who are looking for events that are nearby in the city on the weekends.

Go to locals, and sell your tickets to local communities with the help of local press and publications. Spread the word to the locals with advertisements and offline promotions.

Usually, local publications would charge a fee to advertise your event but the other way is to partner with local firms. There’s a win-win for the event organizer and local publication to create brand awareness and increase ticket sales.

How to Promote Halloween Event Party?

After the word is out. Once you have created awareness about your Halloween party event happening in the city, it’s time to increase ticket sales. So, how do you make it happen for yourself?

1. User Generated Content to Engage the Audience

Well, this is the real deal when it comes to social media promotions and engaging audiences. When you are already spending your budget on paid advertisement, you might want something that is free but also gets you good returns.

Social media contests are highly engaging. Here are a few ways to engage the audience pre-event through amazing content and contest.

  • Host contest- follow repost, unique content generation, etc.
  • Unique Hashtag
  • Giveaways
  • Prize
  • Free tickets or extra
  • Buy one get one offer
2. Halloween Incentives

As per the data, 93% of marketer says that incentive offers are highly engaging and effective to create awareness in buyers.

Give something extra to your audience. When your audience gets something different and exclusive they feel valued and this builds trust.

Few basic ways to provide incentive offers that would be pocket friendly to you are:

  • Freebies
  • Exclusive merch- to a selected audience
  • Goodies for early sign-up
  • Giveaways
3. Sneak-Peak to Past Events

Want your event to get filled up and sold out? The best way to attract an audience to our Halloween event is by showing them amazing photos and videos from last year’s Halloween party and events.

This provides potential attendees a peek into your Halloween event if they have never been to your previous events.

Click Here:- How to Promote Halloween Event in 2022

About the Author

GoAllEvents is an Event Ticketing Platform that helps event organizers to Sell Tickets Online

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Author: Goallevents Event Ticketing Platform

Goallevents Event Ticketing Platform

Member since: Apr 16, 2022
Published articles: 22

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