Digital marketing courses—Is it suitable for students of commerce?

We are living in an age of technology. Technology is a big boon for the human

world. No one ever expected that technology would have such a significant

impact on how the world is running. People often say that digital marketing is

suitable for engineering students. This is because of their knowledge of

computers and technology. But if you are a commerce student pursuing B.Com or M.Com

or have completed the respective courses, let me clear out that students have

equal scope in digital marketing. There are many reasons to it, some of which

will be discussed later in the article.

How can a Commerce student benefit from Digital Marketing courses?

There are many ways through which students can benefit from digital marketing courses.

1. Work-life balance

Generally, in nine to five jobs, it's tough to maintain a work-life balance. This is because

one has to wake up early and go to their job. After this they usually return

during the late hours of the day which makes them completely exhausted. The

only break that you get is during the weekends. Through digital marketing course, you can gather proper skills which would help you to get jobs that would be

very flexible. Unlike most other industries, you can also provide services in

digital marketing through work from home, which means that you can work from

the comfort of your home. Hence it would make your daily schedule flexible and

help you maintain your work-life balance.

2. Backup plan

Unemployment is a massive problem for most developing countries such as India. There is a

vast population in India, and a large amount of it is unemployed even after

completing their education. This is due to the insane competition. It is

undeniable that the scope in commerce is not as much as engineering due to

which you would need to be the best of the best to get the top jobs, so it's

better to have a backup plan just in case. The digital marketing courses would

provide a backup plan so that if your commerce degree does not work out, you

could instantly shift your focus toward digital marketing.

3. Multiple sources of earning

We already know that India has a problem with unemployment, but there is another

underlying problem: the lack of high-paying jobs. Many companies are offering

significantly less salary even after completing in-demand courses. This is

where digital marketing can come to your rescue. Once you have gathered the

required skills through the digital marketing courses, you can provide your

services through freelancing and pursuing your daily job. So it increases your

income and wouldn't have a massive impact on your schedule as you can work only

if you're freelancing according to your wish and your time, making it flexible.

4. Something new to learn

Every field has specific skills a student needs to learn before entering. Such is the

case for both engineering commerce as well as arts. In engineering, you learn

technical skills; in commerce, you learn analyzing; in arts, you learn creative

skills. Digital marketing would give you a platform to learn something new. To

be good at digital marketing, you must have sound technical, analytical, and

creative skills. So, if you lack either of these skills, you will get a chance

to learn them through digital marketing.

5. Understanding of new markets and industries

Many students end up taking the wrong courses in their colleges due to many reasons.

This is very common in India as most students take engineering or commerce due

to peer pressure but industrializing that their interest lies elsewhere.

Digital marketing will provide you with a platform so that you can change up

your profession. With this, you can also learn about the different industries

and gain some extra knowledge that could come in handy in your future. This will

not only help in shifting your career to another path but also widen your

perspective about seeing things in different ways.

6. Good salary

There are very few professions and industries in the world that will always be

Evergreen. Everything fades in importance with time, but some exceptions exist.

Digital marketing is one of them as it is one of the essential parts of a

business. It is because it is directly connected with sales. This also makes

the role in demand. Research has shown that the salary after completing such

digital marketing courses is much higher than the average salary. Another fact

which favors digital marketing is that even freshers have decent chances of

getting a high-paying job. There are many high-paying jobs in digital marketing

which need great analyzing skills, which are common in students. So, if you are

a student, opting for a good digital marketing course is worth a shot.

7. Be your boss

Many students want to start their businesses and dislike working under anyone. In

working individuals, it is generally because of their previous experiences in

other companies. If you are one of them, then Digital marketing will be great for

you, as after completing any online digital marketing course, you can open your

own company. You can advertise your company completely by yourself. Digital

marketing is growing rapidly, and so is entrepreneurship in general, so now is

the right time to pursue digital marketing, even if you are from the commerce

stream.

There are many things that people misinterpret about digital marketing or any

profession in general. You won't get a high-paying job just after completing a

course. The main thing that will make you get a high-paying job is by learning

different skills that different companies demand. So, suppose you end up

acquiring the necessary skills during the course. In that case, chances are

that you will get an internship in a company where they will provide you with

digital marketing training, and if you impress them with your job, you could also get a job offer. Even if you don't want to do a daily job, you can also opt for freelancing.

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